Who doesn’t remember learning to ride a cycle, one of the most nostalgic time to look back to. Even with the automobiles taking over our childhood pretty rapidly, riding cycles still holds a special place in almost everybody’s heart.
Along with being a life skill, cycles were mainly used as a mean of transport which hasn’t stopped till date. Hero Lectro, one of the most loved brand by Indians when it comes to cycles has recently come up with an ad film for their new range of cycle. Hero Lectro, the e-cycles brand of our beloved Hero Cycles has unveiled its brand new film for its cargo variant with a rather heartfelt tagline ‘Badhao Tarakki Ki Raftar’.
The film was released to create an awareness around the distinct benefits of purpose-built cargo e-cycles and how they can bring about progress and transformation in the lives of almost all gig-economy workers, especially those working in the last mile delivery business in today’s time.
The film chronicles a day in the life of a delivery agent and how with Hero Lectro WINN, (the name of the series used in this particular multimedia production) he has been able to increase his income by a considerable margin as a result of the ability to deliver more.
The agent highlights the numerous benefits of using a cargo e-bike, to say a few, savings on fuel and time, minimal operating and maintenance costs, not to mention the ease of use compared to conventional ICE vehicles.
Commenting on the campaign, Rachit Gupta, Chief Marketing Officer, Hero Lectro stated, “The campaign ‘Badhao Tarakki Ki Raftar’ aims at educating the audiences on the impact of these purpose-built vehicles on one’s progress in every day live. The ad film perfectly captures our vision of adding value to people’s lives by building products such as the Hero Lectro WINN.
Through this film, we have tried our best to highlight the benefits of cargo e-cycles such as cost efficiency and high productivity which help users such as delivery personnel to earn higher income, hence increasing their ‘tarakki ki raftaar’.”
The ad film is available on all major social media channels where Hero Lectro has their official page. The film is being received with an overwhelming amount of love and has already received over 22k+ views and counting across platforms which include Instagram and Facebook.
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