Hershey India Pvt.Ltd., an attachment of The Hershey Company, a leading global snacking & confectionary company, blazoned its first incursion into the chocolaty carpeted- wafer request. The launch of HERSHEY ’S Choco Tubes marks its entry into the INR 2000 crore carpeted-wafer biscuit chocolate member in India Aiming to meet the growing need for novel, value-acquainted treats, the launch will appeal to consumers with its anytime-anywhere, shareable immolation at an affordable price point of INR 20.
HERSHEY ’S Choco Tubes is a chocolaty treat offering four succulent layers in every bite! It has a unique brickle wafer- tubes filled with melt-in-your-mouth Hershey’s chocolaty taste outside, with a generous subcaste of chocolaty crème and surprising brickle eliminations on the outside. With a long wafer-grounded tube to break, partake and delight; the launch offers a perfect anytime treat to partake with your family or musketeers. HERSHEY ’S Choco Tubes has been launched in two variants Delicate Milk and eyefuls Creme. Both are available at INR 20 for 25g. With this launch, the brand aims to extend its unique portfolio that enables consumers to indulge in moments of togetherness.
In lower than three times, Hershey India has gained a strong share in the decoration chocolate order with its wide range of chocolates including HERSHEY ’S Kisses, HERSHEY ’S fantastic Dark, and HERSHEY ’S Bars. The brand has constantly added inventions to address changing consumer preferences. With its entry into the chocolaty carpeted-wafer request, Hershey India is each set to make its immolations more accessible to consumers.
Opening on the launch, Geetika Mehta, Managing Director, Hershey India stated,” Hershey India has gained immense consumer love with the public launch of our decoration, indulgent range of chocolates led by HERSHEY ’S Kisses, HERSHEY ’S fantastic Dark, and HERSHEY ’S Bars. Our in-store presence across 150 metropolises in India, and nonstop inventions have helped us gain a strong base in the decoration chocolate order lower than three times. We’re thrilled about the incursion into the chocolaty carpeted- wafer request with the launch of HERSHEY ’S Choco Tubes, which will further strengthen our position and make HERSHEY ’S more accessible to consumers, at an affordable price point of Rs. 20. On the reverse of a consumer-good blend and our brand-structure prowess, we’re confident of replicating our success in this order as well.”
HERSHEY ’S Choco Tubes is available across retail stores in top metropolises in two succulent variants, Delicate Milk and eyefuls Creme, at INR 20/-.
Follow and connect with us on Facebook, LinkedIn & Twitter.
