The Himalaya Drug company, one of the prominent wellness brand has published their new film for Himalaya anti- hairfall shampoo with the presentation “Hair fall nahi, ab sirf zindagi meri mutthi mein ” on account with their new “Healthy Hair Ka Vaada” campaign . The campaign highlights the main concern of hair fall issues faced by consumers. Addressing people’s favoritism towards natural ingredient-based solutions, the campaign focuses on the proposition of the shampoo as a trustworthy solution for hair fall.
Conceptualized by 82.5 Communication, the film is set in our present-day situation where women are winning in every aspect of life, be it academics or in pursuing their passion. Though they have everything under control, the hair fall issue is still a matter of worry. The film opens with a girl getting ready for college, clenching her fist, saying the quote “ ” Meri Zindagi , meri mutthi mein”. However, when she runs her fingers through her hair, she finds broken strands of hair. The film emphasizes how consumers can trust Himalaya Anti-Hair Fall Shampoo to address their hair fall problems.
Vibhu Gangal, category manager – hair care, The Himalaya Drug Company, shared that through This new communication ‘Hair fall nahi, ab sirf zindagi meri mutthi mein’ they have conceptualized to support their key shampoo variant. The film captures a woman’s various attempts to control hair fall before arriving at a trusted solution. The message of the film is simple and we want to help consumers in making the right choice for their haircare. Himalaya has been a trusted partner for over 90 years and has been the go-to brand for consumers. This TVC is a striking assurance to our consumers that our products, integrated with the very goodness of natural ingredients, helps in reducing hair fall, he further added.
Sangeetha Sampath and Ravikumar cherussola , group creative directors, 82.5 Communication, Bangalore, said that today’s young woman is confident and in total control of their life. She doesn’t look at problems as life disruptors rather she is a solution seeker. And the same implies to her hair fall troubles and This is where Himalaya comes in and helps her regain her total control. We aimed to keep it real, so young women understand that our promises are real too, they further stated.
