· Himalayan Natives, in its new creative video campaign, narrates a tale of the indomitable human spirit – akin to the mighty Himalayas
· Conceptualized by Ittisa, the video has garnered more than 1 million views
National, 11th April, 2022: Himalayan Natives, an all-natural food brand launched a brand new video campaign outlining the strength and freshness right from the land of Himalayas. An advocate of a healthy and nutritious diet, the brand displays its commitment via the video campaign, encouraging its viewers to be strong and steady like the mighty range itself.
The narrative of the video is backed by a simple yet strong message – Himalaya ki chattaan hai tu. The tag line and messaging aims toinvoke a sense of indestructible self-belief that comes in with consuming a healthy palate. The video campaign was launched on YouTube and has garnered more than 1 million views.
Crafted by Ittisa, a Bengaluru based Digital Marketing Agency, this campaign demonstrates strength in various forms. From a trekker climber the snow clad peaks to a corporate employee taking the leap of faith to start a new venture, from a young man coming out to his parents to an elderly joining a dance class to fulfill his lifelong passion, Himalayan Natives encourages viewers and consumers to channel their strength to do what their heart desires.
Bhupendra Khanal, Founder, Himalayan Natives, states, “I hail from the land of the Himalayas and have been lucky to have had the most delicious and healthiest of food. Now I want to extend the goodness of my homeland to the world and make access to healthy food easier via Himalayan Natives. The campaign, the messaging and the product line on the platform is something I resonate with. I truly believe that a healthy food source is what makes or breaks the mind and body”.
Sneh Sharma, CEO, Ittisa further adds, “During the campaign conceptualization, we knew that it was essential that we connect the messaging of Himalayan Natives with real-time examples. Fear of failure is a very human thing, but with the right reinforcement, it is possible to overcome any hurdle. Himalayan Natives is that reinforcement”.
Himalayan Natives is a one-stop platform for unadulterated day-to-day food items that is focused on creating a delicious and healthy diet for all. Himalayan Natives’ line of natural foods is ethically sourced and made from indigenous materials that are known to improve immunity, strength and longevity.
The products include ghee, honey, Salt, Dry fruits and unpolished dal, and natural oils & vinegars, to name a few, that have been developed traditionally to ensure a nutrient rich diet.
