Mumbai, 30th January 2024 – Hindustan Pencils, the driving force behind the iconic Nataraj and Apsara brands is thrilled to announce the debut of Nataraj Hidey Pencils on Republic Day. This revolutionary addition symbolises a heartfelt tribute to the brave men and women of our armed forces.
Meticulously crafted with precision and innovative design, these pencils distinguish themselves in the market with a unique feature – a camouflage design complemented by dark writing capabilities. Across utility wear, street fashion, and beyond, camo print’s enduring history and versatility seamlessly blends ruggedness with refinement, introducing surprise and creativity to familiar spaces.
As part of the launch, Nataraj is organising a captivating handwriting competition in schools across Mumbai aimed at actively engaging the students, creating enthusiasm around the distinctive qualities of Nataraj Hidey Pencils.
“We take immense pride in introducing Nataraj Hidey Pencils, a tribute to our armed forces and a testament to our commitment to innovation and quality,” said Pradip Ughade, President at Hindustan Pencils. “The exceptional combination of a camouflage design along with an emphasis on dark writing transforms these pencils into more than just writing tools.”
In addition to the handwriting competition, Nataraj recently showcased the product at the Paperworld exhibition as a soft launch. This strategic approach allowed the brand to present Nataraj Hidey Pencils to a global audience, gaining valuable insights in the process.
