One of the leading brands that have made its name in the Indian market has recently announced that it will change its name to Hindware Consumer Appliances very soon. The division comes under Hindware Home Innovation Limited wherein the division is well known for its hand-in sales of home appliances and smart home appliances. Aligned to its main brand name Hindware, the division of the company has decided to rebrand its brand name from Hindware Consumer Appliances to Hindware Smart Appliances. With this rebranding, Hindware appliances will achieve new heights in terms of attaining the organizational goal that, they are being setting from day one.
According to the executive of Hindware Smart Appliances, all the products that were earlier sold on the brand name of Hindware Consumer Appliances will now be sold under the rebranded name of Hindware Smart Appliances. Here, by rebranding the division from Hindware, the company aims to provide a stronger communication hold all over the market that will boost the sales of the products from Hindware is a smart division of the company.
The executive also added that the company also wants to enhance the overall experience of the customer in terms of buying the product and the after-sales service that is provided by the company. The rebranding will help the company in giving a new look to the industry. The motive behind keeping the name Smart appliances is to make the consumer believe that they are investing in the right product and there will be no regret after purchasing any product from Hindware Smart Appliances. The industry tends to enhance the brand name and brand value by calling it smart and innovative through its rebrand name.
In addition to this, giving the real value to the name of Hindware, it has added some of the new products to the list, this briefly includes some of the smart appliances that will add to the value of the lifestyle of the consumer who is able and willing to buy the product from the Hindware Smart Appliances. Rakesh Kaul, the CEO and whole-time director of Hindware Group said in a statement that, with the inception of the opening of the market, the industry has tried its level best to intact the market with its value, but now after the rebranding of the company, Hindware will capture the market cap and it will make the consumer experience smoother.
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