Powered by state-of-the-art technology and an automatic asset-light supply chain, Rupeek is transforming the way gold loans are disbursed in India. Through partnerships with leading banks and financial institutions, it’s building gold-backed assets, in an exceedingly very low-risk, low-touch, and friction-free manner. They recently recorded an annual disbursement run rate (ARR) of $1 billion in December 2021 making them the first-ever asset-backed lending company to understand this milestone within the fintech space.
Rupeek’s spokesperson commented, “Rupeek is that the primary brand that has digitized the whole process of obtaining secured credit against gold holdings, allowing users to induce instant credit from the comfort of their homes. As we still grow and unlock gold-backed credit for a billion Indians, digital marketing will play an important role in driving this momentum further via tech-led gold monetization (GoMon) in over 120 cities across the country. We are happy to partner with HiveMinds during this digital-led growth.”
Expressing her enjoyment of the association, Deepti Bhadauria, Chief Strategy Officer, HiveMinds said, “Gold asset loan could also be a $2 Trillion opportunity in India. there’s an unlimited consumer segment trying to find access to cheap capital and monetization of gold assets which can be unlocked using digital marketing effectively. i’m happy that we are visiting be partnering with Rupeek, in scaling and building India’s largest digital asset-backed fin-tech platform.”
HiveMinds is also a Bengaluru-based full-service digital marketing company. They manage digital mandates for Dominos, MaxLife Insurance, BigBasket, CoinSwitch Kuber, and eCommerce mandates of brands like Crompton, P&G, Nivea, and Saffola Honey, Sugar Cosmetics, ITC Dermafique, Sonata Watches, Stanley Black & Decker, etc. Speaking of this association, a Rupeek spokesperson said, “Rupeek is that the primary brand that has digitized the full process of obtaining secured credit against gold holdings, allowing users to urge instant credit from the comfort of their homes.
As we still grow and unlock gold-backed credit for a billion Indians, digital marketing will play a vital role in driving this momentum further via GoMon. We are happy to partner with HiveMinds during this digital-led growth.”
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