- With this campaign, H&M aims to empower individuals to express their unique style and embrace festivities in the most fashionable way possible
- Starring Athiya Shetty, H&M India bring out the sparkle of the collection with a sophisticated & jubilant campaign
- The campaign invites viewers into the world of The Festive Collection – vivid colours, sparkle & joy
October 2023: H&M India unveils its latest festive campaign featuring Athiya Shetty, an actress and a fashion icon, showcasing an extensive array of party-ready outfits. The diverse collection is a celebration of modern style, curated to resonate with individuals who seek the perfect blend of fashion, and comfort. With this launch, H&M aims to empower individuals to express their unique style and embrace festivities in the most fashionable way possible.
Starring Athiya Shetty, H&M India brings out the sparkle of the collection with a sophisticated and jubilant campaign. Wearing a gold embroidered trouser and cropped tank set, Athiya and models Anjali Torvi, Ashley Radjarame and Zinnia Kumar can be seen in a gorgeous palace setting with architectural columns and vaulted ceilings. Shot by renowned fashion photographer Gregory Harris, the campaign invites viewers into the world of The Festive Collection – vivid colours, sparkle, and joy.
Commenting on the Festive launch, Amit Kothari, Regional Head, Customer Activation & Marketing, H&M South Asia, said, “The Festive Collection truly embodies the essence of our brand and we are thrilled to have Athiya Shetty for this year’s campaign. With a 360-degree marketing approach, we are reaching our consumers across platforms through OOH, Digital OOH, TV, Print, Cinema, and social media. Customers are at the heart of what we do, and we are expanding our reach to tap a wider audience, both in urban cities and smaller towns. The radiant designs, a vibrant color palette, and captivating ensembles define these seasonal offerings, which are not only stylish but designed at incredible price points.”
Athiya Shetty’s charismatic presence perfectly aligns with the brand’s vision to showcase the essence of the Festive Collection. Talking about the campaign, Athiya Shetty shares her excitement, saying, “I’m so excited to be a part of The Festive Collection by H&M. Everything is absolutely stunning – it took my breath away when I first saw it! The whole shoot was also a joy. Working with the amazing team on set and in the studio, the happiness and celebration of the festival really came through. We all had so much fun!”
The Festive Collection boasts an array of standout pieces, including a striking red trouser suit with tie-up detailing, dresses featuring asymmetrical necklines, and all-over sequined tops, blazers, and dresses for Women. For Men, the collection features printed resort shirts, graphic tees, co-ord sets, formal shirts, and coach jackets. Kids have an equally vibrant selection, offering shimmer dresses for girls and a versatile range of comfortable and stylish options for boys. Offering affordability without compromising style, the range begins at 1499 for Ladies, 799 for Men, and Kids. Notably, this year’s Festive Collection extends to H&M HOME pieces, 100% Made in India, with prices starting from just 149.
The first drop of The Festive Collection will be available in stores and online at hm.com as well as myntra.com from October 12th
