Holcim Group- The Green Global Leader Rebrands

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2041

The global leader and ultimate leading innovative and sustainable building solutions company Lafarge Holcim, also to be the parent company of two big brand companies in India, namely ACC and Ambuja Cements has rebranded as Holcim Group.

The rebranding is done for uniting the whole business units and well-established brands of Holcim Group. The two brands, ACC and Ambuja have been carrying the market much successfully and over the period the company has increasingly shown a hike in cash inflows. Even though both brands developed as independent companies, this strategic movement of renaming the parental brand will smoothen Holcim Groups’ future projects.

At the forefront of Green Building solutions, Holcim Group is entitled and committed to play an important role in accelerating our world’s transition to a net-zero and inclusive future.

Commenting on the re-branding of the name, Jan Jenisch, Chief Executive Officer at Holcim said, ‘Through our journey till date, it is a huge milestone for us to become the global leader in innovative and sustainable solutions. Our world is just like the business markets, is always subjected to change, and right now, it is even more prone to maintaining a longer trend and environment. With the change in population, urbanization, climate changes and the list goes on. We must accelerate low-carbon and circular construction so that we nourish a bet zero future and a better living standard for everyone. Our new group identity stands as a signal to the whole world that we are fully committed to building progress for the people and the planet’.

Since, Holcim Group has been emerged as a global leader in green building solutions, with a presence in 70 markets and 5 continents including a healthy presence in India through its two companies, ACC and Ambuja.

Apart from representing two well-known brands in India, Holcim controls certain other main companies including firestone building products, building cycle. All the firms are known for their name in their respective markets.

As a part of making a new big step, Holcim Groups announced HolcimByDesign, a fresh Instagram experience showcasing its impeccable capabilities to transform cities and infrastructure. The platform highlights how the world can build more circularly by proving greener materials and smart technologies to build more with less.

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