Chumbak is a brand that was introduced in 2010 by Vivek and Shubhra. The brand was started with their love of traveling and collecting souvenirs. The word Chumbak (Ch-oom-buck) is from Sanskrit which means a magnet. The brand was started with the idea of designing fun souvenirs and collectibles inspired by India. Chumbak has grown into an inspired lifestyle brand globally by creating joyful products in different categories like fashion, home decor, and personal care that are designed to bring a positive atmosphere to every individual’s living space, office and wardrobe. Their products are inspired by art forms and cultures from different parts of the world that are blended with colorful, fun, and modern aesthetic that is joyful and uplifting. Every product that is created by the Chumbak is based on 5 brand pillars of Warmth, Wit, Honesty, Community, and Spontaneity. The products of Chumbak, today are available on various leading e-commerce sites.
The lifestyle brand has recently announced Sara Ali Khan as their first brand ambassador for the watch and home products. Chumbak has also recently launched its first celebrity campaign with Sara Ali Khan. This campaign has featured Sara Ali Khan moving into a Chumbak home and what unfolds thereafter #With Chumbak. The campaign featured brand films that are created by The Script room and the stills were created by Verrocchio’s Workways. The media strategy of this campaign is handled by Wavemaker India.
The campaign followed a strategy of storytelling with each of the three films unfurling a day in the life of Sara Ali Khan when she moves into # With Chumbak and one out of the three films in this campaign. This campaign aimed to strengthen the role of the brand both from an emotional & rational point of view Through this campaign, the management of the brand is hopeful that the customers would realize how the brand is a joyful addition to every moment of their lives. Sara Ali Khan brought the thought of #With Chumbak alive and the campaign was loved by not only the brand supporters but also a wide range of audience.
