26th January, 2023: Noise, India’s leading connected lifestyle tech brand, celebrates the spirit of Make in India with the launch of their new digital film, showcasing the journey of making India’s no. 1 smartwatch, this Republic Day. The Made in India, Made for India brand started with the dream to revolutionize the Indian wearable market, and prides itself in being the first mover towards localizing smart wearable production in the country.
The brand film highlights the journey of making India’s No.1 smartwatch. It emphasizes on the minutest details and tireless efforts put by our skilled engineers and technicians in making the smartwatch that resonates perfectly with the pulse of the Indian audience, while highlighting the rigorous testing that goes into delivering an innovative, high quality and seamless experience.
Amit Khatri, Co-Founder, Noise commented on the campaign, ““We are proud to call ourselves a true blue Made in India brand and celebrate the spirit of Republic Day in our new digital film. We are grateful to be a part of the fast paced industry which is leading the country’s Make in India mission. Being India’s leading bootstrapped brand, we take pride in understanding the core needs of our customers and fulfilling them through innovative products, largely crafted in India. The film is a testament of the strides India is taking to be Atmanirbhar and our efforts towards keeping the nation’s Make in India spirit alive.”
Noise is a market leader in the Indian smartwatch industry and is continuously working towards meeting the dynamic demands of consumers in this space. In addition, they have also successfully made their mark among the Top 3 global smartwatch players as per Counterpoint, reinforcing their position as a category leader and the only Indian brand to have gotten this glory. The brand focuses heavily on innovation in order to build brand love and product preference among consumers. A testament to this is that currently 1 out of 4 smartwatches sold in India are Noise smartwatches, being appreciated for tech and design, and Noise’s upcoming efforts are also a step further in this direction.
