June 15, 2014: HomeShop18, the online and television based retailer have started a new integrated campaign ‘Shopping Makes Me Happy’ with two cat characters ‘Billy’ and ‘Sunny’. The new TVC of HomeShop18 which has started going on air since 6th June across all the GECs and other channels has been conceptualised by Creativeland Asia. Animation part of the campaign which features two cats Billy and Sunny has been done by UPP Prague.
About the new TVC, Vikrant Khanna, CMO, HomeShop18 was quoted as saying, “The brand campaign reflects HomeShop18’s ideology of ‘Shopping makes me happy.’ This is not just a tagline but a universal insight that resonates with people across the world. At HomeShop18, we believe that we are best poised to appropriate this position since we are the only ones that offer shopping via our three digital commerce platforms of TV, web and mobile app – each aligned to a relevant consumer segment in the Indian market.” He further added that, “The correlation between shopping and happiness is simple; the customers can buy the best products at the best price across any of HomeShop18’s on various multi-screens.”
On the use of animated cats Vikrant Khanna said, “We used animated cats as a creative device as they were not just clutter breaking, but also very loveable and that helped us package the brand message in a charming way.”
The new campaign of HomeShop18 shows two cats Billy and his son Sunny sitting at a table facing the camera and telling the viewers that they have been in this business for ages and since then crores of customers have benefitted from the services offered by HomeShop18. The conversation of both Billy and Sunny focuses on the benefits of shopping through HomeShop18 and the different ways in which a customer can shop. The conversation ends with both father and son singing Shopping makes me happy happy, HomeShop18 makes me happy.”
HomeShop18 will be carrying out a two month campaign and this will extend to print, radio and social media. The company has also created a micro site for this campaign (www.shoppingmakesmehappy.com) and would be using Whatsapp as well. This would be the first time that an Indian brand would be using Whatsapp to reach out to customers through viral posts and videos.
HomeShop18 Billy and Sunny new TVC
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