July 21, 2014: A film shows a group of skydivers jumping off two planes. Then they glide across the sky while forming the Honda logo – the wing symbol. A group of people, including villagers, cheering children, young women on a scooter, foreign tourists and brand ambassador Akshay Kumar are shown watch the spectacle from the ground below. This is the new television advertisement launched by Honda Motorcycle & Scooter India as part of a corporate campaign themed ‘Honda is Honda’. The ad which has already been released on mainstream media, thumpingly announces that it’s ‘Only Honda in Indian two-wheeler industry’.
YS Guleria, Vice President-Sales and Marketing, Honda Motorcycle & Scooter India while talking about the new ad was quoted as saying, “‘Honda is Honda’ is not just another campaign but an important one to announce the start of a new era as ‘Only Honda in Indian two-wheeler industry’.” He further added, “Honda has unleashed wave 2.0 of its business expansion. As its next move, Honda is strategically reinforcing its solo and empowered identity –the ‘Wings’ as it is makes inroads into rural environs. ‘Honda is Honda’ is our most ambitious 360-degree campaign and the first ever launched from the digital platform followed by other media.”
The film also shows people riding Honda two wheelers and the visuals switch between the brand’s logo on the bikes and the one formed by the divers in the sky. Akshay Kumar who is the brand ambassador of Honda is shown surmising with his voice ‘Zameen se jab hum paon utathe hain, pankh apne aap lag jaate hain” which when translated into English means ‘When we take our feet off the ground, we get our wings.’ The advertisement which has been conceptualised by Dentsu Marcom ends with the message ‘Honda is Honda’.
Honda is Honda TVC
[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=iGLdmKb3cpc[/youtube]
