New Delhi, October 13, 2024: Sh. Giriraj Singh, Honourable Union Minister of Textiles, Government of India, unveiled ‘Sarees: Draping Emotions,’ a coffee-table book by Pearl Academy made in collaboration with the Fashion Design Council of India (FDCI) on October 13
at the Grand, New Delhi. The unveiling ceremony took place in the presence of Chairman Pearl Academy Dr Sharad Mehra, FDCI Chairman Sunil Sethi, President Pearl Academy Aditi Srivastava, and industry stalwarts including Anju Modi, Tarina Sethi, Nitin Bal Chauhan, Shruti Sancheti, Ragini Ahuja, Mani Shankar, Sushant Abrol, Swati Kapoor, Akshat Bansal, Pratima Pandey, Aseem Kapoor and more. With a legacy of 31 years, Pearl Academy is India’s leading
creative education institution.
“The saree is not just a piece of clothing; it embodies our cultural ethos and the spirit of our artisans,” said Honourable Sh. Giriraj Singh. “This book celebrates the stories that the saree tells, showcasing its role in empowering women and preserving our rich heritage. Initiatives like these are vital for fostering a deeper appreciation of our traditions among the younger generation.”
The coffee table book is a tribute to the saree — a timeless garment intricately woven into the fabric of Indian culture. It unravels the intricate stories behind sarees, tracing their journey from traditional attire to symbols of cultural amalgamation, empowerment, and individual expression.
Inspired by the powerful narratives surrounding this iconic garment, the book highlights the artisans and designers who innovate, while preserving the saree’s rich heritage. ’Sarees: Draping Emotions’ explores the historical significance of sarees, including references in ancient texts like the Mahabharata, and showcases contemporary design trends. By integrating AI-generated imagery, the book reflects Pearl Academy’s commitment to the future, while honouring traditional craftsmanship.
“The saree, which has been worn by women in the Indian subcontinent for over 5000 years, has evolved from a simple attire to a symbol of fashion, identity, and cultural pride. Its beauty lies in its adaptability and rich heritage. This book is Pearl Academy’s tribute to the saree, a timeless symbol of identity, culture, and women’s strength. This book will take the readers on a journey that weaves together the stories, artistry, and emotions of a saree,” added Dr Sharad
Mehra, Chairman, Pearl Academy.
As Pearl Academy continues to promote art and culture, it plays a vital role in celebrating India’s rich cultural tapestry. This initiative not only revitalises India’s artistic legacy, but also inspires a renewed appreciation for the saree as a cultural symbol.
“The saree is a timeless embodiment of India’s rich textile heritage, a garment that seamlessly weaves tradition with modernity. ‘Sarees: Draping Emotions’ is a celebration of this remarkable legacy, and it honours the artisans and designers whose craftsmanship breathes life into each
weave. At FDCI, we are committed to supporting initiatives that preserve and promote the artistry inherent in our cultural fabrics.” Said Mr. Sunil Sethi, Chairman, Fashion Design Council of India.
This book serves as a vital resource, inspiring new generations to appreciate the saree’s elegance while embracing it as a symbol of empowerment, resilience, and evolving identity in a contemporary world, shares Sunil Sethi, Chairman, FDCI.
The launch of ‘Sarees: Draping Emotions’ heralds a new chapter in the appreciation of Indian textiles, poised to spark a cultural renaissance. This book serves as a vital resource, encouraging readers to explore the profound connections between identity and attire, and to recognise the saree as a canvas for storytelling. By elevating the voices of artisans and celebrating the artistry involved in every weave, Pearl Academy aims to inspire individuals to not only embrace this timeless garment, but also to champion the rich traditions that shape it. This initiative aspires to ignite conversations around empowerment and heritage, reinforcing the saree’s significance in contemporary society as a beacon of strength, resilience, and cultural pride.
