People addicted to alcohol are usually known as alcoholics. People obsessed with work are known as workaholics. What about people who spent most of their time on the net? Well, let’s name them Netizen for the time being. Nowadays, right from kids to adults, most of the time they are on the internet doing something or the other. And for this, the social media tools are being effectively utilized to the core. In a recent survey that was conducted, it was found that Hoot suite is one of the leading networks in the social media management tools in the market. Let’s understand this development in detail.
Social media is basically social software that helps in mediating communication between individuals. It is definitely an emerging era as social media was found to be one of the most popular sources of news updates in the year 2012, through tools like Facebook, Twitter etc. Hoot Suite, on the other hand, is a social media management system. It was created in 2008 by Ryan Holmes for brand management.
It has been found that Hoot Suite had over 3 million users and about 700 million messages were sent as of January 2012. Incredible! Its user interface is in the form of a dashboard thereby providing a support to the integrations of social networks such as Twitter, Facebook, Foursquare, Linkedin, Google+ and so on. And all this accounts for Hoot Suite to get in the first top ten brands in the world for SMMT (Social Media management Tools). Here are some popular SMMT and the companies that are known to use them-
Hoot Suite-20 accounts(20.8%)
They are used by @gap, @ups, @porsche, @hm, @panasonic, @ebay, @hp etc.
TweetDeck- 16 accounts(16.7%)
They are used by @nestle, @audi, @sony, @dell, @yahoo,@reuters etc.
SocialEngage – 9 accounts (9.4%)
They are used by @cocacola, @honda, @blackberry, @htc, @toyota etc
Vitrue – 4 accounts
They are used by @americanexpress, @desighnbyikea, @oracle, @harleydavidson
SocialFlow – 3 accounts (3.1%)
They are used by @mbusa, @burberry, @hp.
Sprinklr – 3 accounts
They are used by @dell, @intel, @ciscosystems.
Moreover, it is recommended for businesses that take part in social media actively, to use SMMT even if it is just to improve their processes. SMMT also has other benefits like:
- Integration to multiple outposts (Facebook, LinkedIn, Twitter, Google+).
- Easy to see multiple streams at once.
- Ability to schedule posts.
- Performance analysis across multiple accounts.
- Multiple users per outpost (good for agencies).
As to sum up, it is clear that Hoot Suite in the field of SMMT has shown immense promise and is likely to be used extensively. Like Facebook and Twitter, Hoot Suite has just entered into the hearts of people, thereby gaining recognition and fame.
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