With over 35 brands spanning 20 distinct categories, Hindustan Unilever Limited (HUL) is India’s largest fast-paced trade goods Company with a heritage of over 80 years in India. HUL works to make an improved future each day and helps people feel good, look good, and find more out of life with brands and services that are good for them and good for others. HUL is the subsidiary of Unilever, one of the world’s foremost sellers of Food, Home Care, care, and Refreshment products with sales in over 190 nations.
Company have a revelation that Horlicks helps children become Taller, Stronger, and Sharper. Regular intake of Horlicks together with a correct daily diet and lifestyle led to measurable improvements within the child’s growth and development like more bone area, more muscles, and better concentration. it had been developed by two British-born brothers William and James Horlick within u. s. in 1873 and came to India with British soldiers in warfare I in 1918 as a diet supplement. Indians took to drinking Horlicks as a family drink in the first 1940s and 1950s. In 1959, Horlicks began manufacturing in India.
In the past, the marketing campaign ‘Epang, Opang, Jhapang’ of 2013, which was a part of a full restaging of Horlicks – from product to wrapping, helped revive a brand which was losing relevance among younger audiences and rotated its decline.
Executive Director, Foods & Refreshment, HUL said that in today’s marketing parlance they call it a ‘viral campaign’, given how popular ‘Epang, Opang, Jhapang’ was among kids. But virality, these days, is usually not a decent judge of what has worked for us as marketers. The key point of his comment was that the Virality isn’t an objective they wish to require up the relevance of nutrition in India and that’s what the new advertising does.
Concerning the 2020 campaign and film featuring a bold and quick-thinking missy who can change an automobile tire under stressful conditions. What matters most is that customers remove the long-standing promise of ‘Taller, stronger, sharper’ from the advertisement. For Horlicks Protein Plus, the corporate recently lashed in Bollywood artist Akshay Kumar as the brand ambassador. In India, Horlicks has always been marketed as the great family nourisher and is especially consumed reception. Last month, Unilever announced new targets for its Future Foods initiative, committing to halving waste material and raising nutritional standards across its brands
