Genesis Film Production Pvt. Ltd. and Hotstuff Medialabs have teamed up to work on Gold Frozen Foods‘ brand and social media mandate. The brand will adapt and evolve gradually and deliberately, but digital and social media will have an aggressive mission.
Gold is a completely vegetarian frozen food company that makes use of cutting-edge freezing technology to maintain the food’s texture, flavor, and nutritional content. A few of the intriguing alternatives in the product lineup include Mac and cheese pops, Dilliwalli Dal Aloo Tikki, and Oozy Cheese corn nibbles.
Another one of Gold’s specialties is Lachha Paratha, a Premium Malabar Paratha, as well as other Indian bread. With such a wide range, Hotstuff and Genesis want to take the brand digitally across channels, focusing on product awareness and brand promotion that would ultimately promote the offtake, both online and offline.
“I have been working with the Goel family for a few years now, thus it brings me great pleasure to be trusted with the branding of their newest endeavor, GOELD Frozen Foods,” said Prahlad Kakkar, founder, and director of Genesis. The distinctive characteristics of this brand to the various food cultures of India, delivering the essentials in staples to the exotic in snacking, set it apart from other brands in the category. The ad film is the major feature to look out for, but we do have a lot in store for the brand that will be strategically carried out over the year, so stay tuned.
The team at Genesis and Hotstuff, according to Archit Goel, director of Gold Frozen Foods, “are the people who can make my dream of a clean label froze food brand a reality while also making it simple for customers to understand. We as a brand and organization are looking for a massive game.” For all of our marketing and advertising requirements, Team Genesis and Hotstuff as a partner have solutions. And yes, they are incredibly pragmatic and have normal man-like thoughts (not easy to find these days). With the talent on board, I do not doubt that we will collaborate for a longer period to produce something Garma-Garma.
Gold is a company that emphasizes its distinctive attributes to the diverse culinary cultures of India. It attempts to provide a variety of things to its clientele while also participating in numerous industries to digitally share its specialty among customers. With this assignment, Hotstuff hopes to solidify its position as a preeminent media company with the know-how to work in a variety of industries.
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