Are you a growing enterprise? Are you struggling to keep on top of multiple marketing campaigns? Do you need more people to work in various digital roles? Are you finding it difficult to recruit the right local talent or keep them?
If the answer to any of these questions is yes, then you should think about building an offshore digital marketing team. Find out how and why here.
I need a digital marketing team. What options do I have?
Before we begin looking at the advantages and disadvantages of building an offshore digital marketing team, let’s look at the alternatives.
The first option is to have your digital marketing personnel working in-house or in a hybrid remote working setup. There are lots of advantages to having your team working locally. There is good operational control over processes and work culture, for a start. While you have high costs associated with recruitment and retention of staff, it can often be a cost-efficient model if you are able to keep all your team busy.
The second option is to outsource various elements of your digital marketing strategy. You’ll find it straightforward enough to find different agencies willing to take on your SEO, social media campaigns, email marketing and more. However, finding a specialized agency that’s a good fit for you and that is aligned with your brand values can be harder. Throw more than one agency into the mix and it can be a tricky, time-consuming juggling act. On the other hand, get lucky with the right agency and it can work out very well.
Building a remote or offshore digital marketing team is another choice you can make. Let’s take a look at how it may work for you.
How do I build a remote digital marketing team from scratch?
They say the world is yours for the taking and when it comes to building a remote workforce, this is true. But while building a remote team with a global reach is exciting, it’s also daunting. How do you begin to find the right talent?
The solution is to use an agency specializing in creating remote teams. This isn’t the same as outsourcing digital marketing. Instead, offshore talent agencies can custom-build a team for you that will operate as an extension of your company. Your new team members might work remotely from home or a coworking space. However, they may also all be based together in an office in their home country. The best agencies have created hubs for their clients for this purpose.
There’s lots of flexibility in terms of setups and locations and a good agency will work with your requirements. They’ll be able to hire and onboard your team, provide training, and maintain the team going forward. It’s a scalable solution, too. You may start with just a few staff members but you can increase this as your business grows.
Why do offshore digital marketing teams work well?
Here are some of the advantages of using this model to create your digital marketing team.
- They overcome talent shortages
It’s possible that there is a shortage of people with a digital marketing skill set in your local area. This is a common problem. Around 3 in 4 businesses report issues finding the talent they need locally.
The solution is to tap into a new talent pool. Outsourcing in the Philippines is popular as you’ll find highly experienced digital marketing talent here. It’s known as the social media capital of the world and is one of the most English-proficient countries, too.
- They reduce costs
Working with an agency to create a team means you can tap into their resources and expertise. This will help you avoid high costs-per-acquisition and hidden expenses, making sure you stay on budget.
- They can ease pressure on your existing resources
Building an offshore digital marketing team means you can scale up quickly without draining existing resources such as office space and your time. With the help of the right agency, you can build a top-quality team that is given regular access to upskilling, training, and certification opportunities. With the boost from wellness activities and other incentives, plus 24/7 agency-provided IT support, your team will be productive and committed without additional cost to you.
Why not find out more about the benefits of offshore teams and outsourced talents today by visiting an agency’s pages?
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