Industry players say that it is time to embrace the metaverse and other tech tools in which one can communicate with the audience in a way that is truly engaging.
Virtual Reality (VR) and Augmented Reality (AR) have caught the main attention of the auto industry where it is leading to a change in the business plans, assembling, showcasing and even the vehicle purchasing experience.
The Manager – Client Servicing, TheSmallBigIdea. Preksha Soni said that the auto business is exploring and embracing a sort of different avenues in AR and VR to fine-tune the whole market and a supply chain, research and analytics as marketing promotional activities. High-security guidelines and advancing clients require even cut-throat industry competition have made it a necessary requirement for automobiles which helps to explore different avenues regarding AR and VR innovations. The Co-founder and CCO, of White Rivers Media, Mitesh Kothari point out that AR/VR has gone through a number of remarkable developments in such a short duration, rhapsodising that they are seeing brands like Skoda and Volkswagen create VR simulators that present a 360-degree with a 3D view of their cars. The Audi VR experience is all working to create virtual showrooms where one can see their models with all possible customisations and even experience the pre-recorded test drives.
Nupur Shah – AVP and Digital Lead, West and South, PHD India (an OMG company), agreed by saying that Augmented reality-based experiential marketing is really taking off a lot of businesses can see the value in embracing its unique approach because of its ability to communicate with the audience is a way that it felt like engaging. Mainly the popularity in the gaming sector and other industries are also betting on newer technology like AR/VR on Auto is definitely a game changer.
Founder & CEO of Optiminastic Media, Akshae Golekar says that the automobile industry is the fourth largest industry in the world industry is aggressively pursuing AR/VR. In space, already exists but since Meta was announced as a part of mixed reality and experience reality which creates the MR and XR, the interest in AR and VR increased the demand which are the primary elements of the web3 and thus creating brand leverage such as advertising which helps in creating a consumer experience.
He also added that the automobile industry would like its consumers to experience these expensive products first.
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