CAT Entertainments, a Kochi based B2B video content production company, has disrupted how video content is delivered and viral advertisement films are made. CAT has effectively united tech guys, celebrities and crew members sitting in five countries across three continents.
CAT Entertainments has practical experience in promotion and digital campaigns and has executed two ventures during this lockdown distantly with the assistance of technology. One was for VIVO India, CAT created a promotional film as a feature of Kerala’s Onam celebration which was shot in the UAE, Australia, Canada and the US other than Kochi and Mumbai in India all the while streaming live and constrained by a key team sitting in Kochi. The result, ‘#HappyOnam from VIVO India’ camoaign advertised in Kerala through TV and social media went viral by scoring millions of views in a short time.
The other one was also a digital ad for FMCG giant ITC on World Environment Day 2020. For the film dependent on the theme of ‘mother earth heals herself amid the pandemic’, CAT group accumulated visuals distantly from Mumbai, Agra, Jalandhar, Chennai and Kolkata. The concurrent shooting was done according to the live guidelines and coordination of the director and maker through video conferencing. They went the additional mile essentially to pick entertainers from over the globe, train them, find ideal areas lastly interpret the content into a video reality.
Amarnath Sankar, CEO and Producer, CAT stated due to the pandemic they had two significant difficulties for the creation of this ad film. One was to execute a shooting with more than 45 individuals in an indoor office by standing Covid19 guidelines, in Kochi, India and the other one was to catch visuals distantly from the areas like Mumbai, Dubai, New York, Canada and Australia, which was finished with Zoom call, where their Director, DOP, Actor and Camera administrators were joined from various areas to do it, which was fruitful for them.
Chachu Jacob, CCO and Founder stated that they executed the shoot in unconventional ways. They at first picked actors from all the areas outside of India and doled out them to discover good areas to shoot as indicated by their Storyboard and prepared them how to perform, distantly from their homes through video conferencing and the whole team did their best during the shoot, which was likewise led remotely. The performances of the actors were appreciable, as indicated by the theme of the ad, and the team has effectively made it possible.
