AI, VR, IoT, and blockchain, among other disruptive technologies, can play critical roles in
transforming the real estate industry. According to Colliers’ most recent study on technology in real
estate, technology has begun to re-imagine the key operations and business models of real estate.
Furthermore, since the outbreak of the pandemic, technology has grown at a faster rate as people
all over the world have begun to adapt to rapid change. The report goes into detail about how
technology is influencing construction management, project management, and portfolio
management in the real estate industry.
To give their businesses a boost, landlords and occupiers are putting technology at the centre of
their strategies. High-performance buildings can help developers retain tenants and reduce
operational costs. According to studies, full-scale digitalization can help the construction business
save 12–20% on annual costs. According to our APAC benchmarks, green buildings can save up to
37% in operational costs. However, it is not only about increased savings. Such structures also result
in improved employee welfare. Overall, the real estate industry is on the verge of a transformation,
with vast untapped potential for increased efficiency and savings. Technology will revolutionize the
workplace in the next five years.
The founder of Koffeetech Communications, Mr. Jay Rathod, explained how he designed a 360-
degree digital marketing strategy for Mayfair Housing, a well-known real estate firm in Mumbai.
“Historically, he claims, real estate has relied on in-person relationships and traditional marketing
approaches (e.g., newspaper advertising). However, in today’s real estate market, realtors are
increasingly using social media to virtualize their properties and values. And now, that is a
requirement.”
“When it comes to developing a company’s digital reputation, there is a lot to learn. We developed
targeted campaigns and social media marketing postings to improve Mayfair’s reputation positively.
We attempted a variety of approaches, such as employing renowned influencers, designing digital
hoardings, and advertising new projects on numerous social media handles, because the real estate
company required a lot of exposure. This increased the real estate company’s brand recognition
across platforms and reached the intended demographic successfully. In addition to other tactics, we
implemented a performance marketing campaign and had excellent results. We sold every unit and
associated campaign with the highest ROAS and lowest customer acquisition costs. We are happy to
announce that Mayfair saw a considerable increase in sales. “This is the outcome we expected from
our digital marketing efforts, and we achieved it,” adds Rathod.
Senior Manager, Marketing, Mayfair Housing Vinay Shukla agreed with Mr. Rathod’s statement,
stating that hiring a digital marketing agency was the best decision for their company’s digital
marketing needs. He added, “we required a digital marketing agency that would listen to our
demands and specifications for digital marketing initiatives. Our goal was to reach many people and
establish a positive reputation for our organization. As our audience becomes more digitally
advanced, the real estate industry must adapt to the changing circumstances. Everyone has a
smartphone and is looking for information. This is where we need to grab their attention and give
them the information they need about our upcoming projects and ready-to-move-in apartments.”
There are various objectives that can be accomplished while creating a digital presence for a real
estate company in a year. By broadening your services and modifying your presentations to attract
various types of prospects, you can now capture new opportunities as they occur. Your internet
offerings should transform the in-person experience of viewing your properties into a virtual
experience that entices buyers by providing a true sense of the space. You can increase trust and
confidence, position your company as an industry leader, and ensure you are always relevant and
present by reinforcing and layering your digital activities. You’ll need quick-thinking solutions that
allow for speed, efficiency, flexibility, and scalability. Now, more than ever, it appears that the only
constant will be perpetual change; therefore, you will need a proactive digital strategy to keep you
on your toes.
