28.8 million Indians, or 5.4% of the population, have moderate to chronic sleep apnea, a disorder where breathing continuously stops and starts while you sleep. By educating patients and clinicians on the value and health benefits of a regular sleeping routine, ResMed hopes to eliminate misconceptions about sleep apnea, snoring, and other sleep disorders.
The hashtag #AwakenYourBest promotes the idea that getting enough sleep is essential for a rested and productive day. In the video promotion, Baba Sehgal walks viewers through a journey of how getting a good night’s sleep may improve family time the following day, boost productivity, lessen fatigue and lethargy, and encourage greater activity throughout the day.
Seema Arora, Business Head – Consumer & Digital, South Asia, ResMed, talks with Adgully about the #AwakenYourBest campaign, including how they got Baba Sehgal involved, the communication plan, raising awareness of sleep problems in India, and other topics.
What inspiration drove the #AwakenYourBest campaign?
ResMed’s #AwakenYourBest campaign aims to raise awareness of sleep problems that require prompt diagnosis and treatment. In our culture, people are reluctant to talk about some health conditions, such as sleep apnea. We want to engage and inspire individuals to open up and discuss their sleep-related concerns with the hashtag #AwakenYourBest. ResMed aims to be the trusted link between them and their sleep problems.
Following Covid, people’s awareness of their health has increased, and we observe a greater emphasis on healthy eating and exercise. Taking control of one’s sleep is crucial for a holistic approach to health because it is a crucial component of one’s well-being. As a result, we also hope to discuss the value of sleep in your daily routine with #AwakenYourBest. We already possess the “greatest,” and by obtaining enough sleep, we may “awaken” it.
What is the significance of spreading knowledge about sleep problems, and what is the context in India at the moment? What are the difficulties and obstacles in raising public awareness of sleep disorders?
The topic of sleep and the illnesses that are related to it is rarely discussed in India. One can usually ask their coworkers or acquaintances if they are aware of it or even think of sleep as a serious and crucial problem. There are many Indians who lack sleep, and they may not even be aware of it. 55% of Indians, according to a ResMed poll, have difficulties sleeping, but the majority of them don’t get it checked or have a sleep test done. The largest problem is that patients don’t tell their doctors about their symptoms, which makes it difficult for doctors to recommend sleep studies. A concerted effort is required to talk about sleep because it may cause serious health problems.
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