Cross-selling is a marketing strategy that provides existing customers an opportunity to purchase an additional item. This additional item is often a complementary one of the original product purchased. Extending dryer as an additional item to a customer who is purchasing washing machine is an example for cross selling.
To make cross selling a success, marketer should not miss out any opportunity that comes naturally to you. Also he must not overload customers with so many on cross selling suggestions. Other things to consider for the success in cross selling are as follows.
- Post recommendations
- Give proper training to employees in employing cross-selling techniques
- Proper Timing of extending the cross selling offer
- Leverage the cross-selling potential
- Offer a different pricing benchmark while cross selling
- Try product or service bundling
Marketers can ponder upon these point to do an effective cross selling process for better business success.
Learn more on Ideas for successful cross selling
