Generation Z is the fastest growing global audience in the world. Generation Z will soon be the largest consumer generation, with direct spending already reaching him at $143 billion. This is the first digital native age group born at the peak of technological innovation. According to Nokia’s Annual Mobile Broadband Index Report 2022, India’s Gen Z spends an average of 8 hours a day online via smartphones, making them more mobile than older (viewers) to his apps. involvement is significantly higher. The mobile marketing industry is ‘fast-moving’, ‘unpredictable’ and constantly changing. It has evolved further during the pandemic, revealing new trends for mobile marketers to adopt.
Ad Champagne co-founder and marketing director Andrew Bobrow follows his best practices in online communication with Gen Z audiences: Power. At around 27% (after his 34% in the 2000s), they form his second highest population in India. They want to invest their savings from an early age and work part-time, such as walking their pets or babysitting. This mindset influences the needs of younger audiences for laughter and good-naturedness, especially on social media. A tool for recharging and maintaining balance in a stressful world. Connecting with Gen Z requires being open, honest, and empathetic.
The majority of Indian Gen Z audiences understand English, but prefer to watch content in their local language, so brands need to adapt to their unique peculiarities. Hindi was creatively chosen because of the wide range of dialects in the country and the popularity of Hindi. This allows brands to connect with their citizens and unlock growth. Deploying Hindi creative for one of his clients, the Paysenger app, he doubled incremental conversions at a 40% lower cost-per-acquisition.
In recent years, TikTok has become a pioneering platform for these videos around the world, making it an undeniable force in reaching Gen Z. According to Kantar TGI Global Quick view, 32% of TikTok users are between the ages of 16 and 24. The platform allows users to be themselves and create something unique in no time. It is also much stronger than other platforms when it comes to promoting deep audience engagement and support through various campaigns (especially UGC – User Generated Content). remains high. Spark Ads believes that clickable calls to action and other interactive elements in your branded content can bring amazing reach to your brand.
According to TikTok internal data, Spark ads have a 30% higher conversion rate and a 142% higher engagement rate than standard in-feed ads. Watch videos from Gen Z food delivery app Tiggy to build awareness and promote the product and its benefits.
For more updates, be socially connected with us on
LinkedIn ,Facebook, and Twitter
