Advertising is one of the powerful marketing tools used in the promotion of any business. Whether it will be effective or not is a different question and it depends on the strategies adopted by a particular company. Effectiveness of advertising is basically related to business goals. Number of leads generated by an ad and the sales generated through it can be considered as a measure for advertisement. The extent of customer awareness generated is yet another measure to analyze the effectiveness of advertisement. Repeat purchase, customer retention, level of sales, etc are other elements that determine the effectiveness of an advertisement.
Learn more on judging the effectiveness of advertising
