World is fighting against a deadly virus for the last 3 months and one third of the population is still locked inside a home. Future is unpredictable and in every corner of the society there exists an uncertainty. Is there any role for Web analysts in this pandemic?
The epidemic is spreading very fast in this world and governments are seeking help from experts in different fields. In US, where the virus hit hard, data scientists helped the local industries to analyse the impact of virus spread in their area and gave advises to them in reopening their stores. In Europe, technical experts in various telecom companies helped governments in tracking the patients. In India, automobile manufacturers and their engineers helped the Health ministry by developing cheap ventilators. A web analyst can also contribute to the society during this time.
Content creation
We can share our knowledge and experiences via articles in newspaper, by writing a blog, using social media or by making a vlog in You tube. It can be a technical or a non-technical knowledge by you, but can help anyone in any part of this world during this pandemic. Some companies already took the initiative and brought good contents. Barb kalicki, a digital analytics consultant in InfoTrust, a company in Cincinnati in US launched free marketing analytics resource centre for small businesses. This was not a B2B approach and InfoTrust deserves appreciation.
Sharing ideas via virtual Meetup
One can host virtual meetups and share the new opportunities and scope after the lockdown. Covid-19 enhancing digital economy and any expertise or any person can view his or her expressions and ideas related with this topic to the audiences. E-commerce is becoming a necessity and if anyone can say about it, then sharing the views open new ideas and thoughts.
Supporting Non-profit organizations
Non-profit organizations are working hard to help the poor and weak sections of the society. A web analyst can help them financially or can support them by sharing the information to the masses. Some organizations collaborated with professional associations and student unions to raise funds and members. By helping these non-profit organizations, one can serve his/her country during this pandemic.
Support doesn’t have to be data related
An analyst can share his professional experiences to the organizations serving people during this pandemic. One can start a new comedy You Tube video channel and create funny videos. Someone can financially support the patients and families, if they can. Organizations can also share their information to the society and make them alert to the pandemic. In India, Lifebuoy, a famous soap brand created ads related with this pandemic on how to use sanitisers and soaps. These are great efforts and help the authorities and governments in handling this epidemic. This is a hardship time for everyone, “No act of kindness, no matter how small, is ever wasted”.
