MySpace came first, followed by Twitter, Facebook, Youtube, Instagram, Whatsapp, Snapchat, and, most recently, TikTok. Let’s be honest. The growth of social media networks fluctuates as fast as Gen Z’s attention timeframe. TikTok is the newest marketing craze, and it’s simple to get into. TikTok is the most installed application in the App Store and Play Store. It is one of the rapidly growing media platforms around the globe. Adult users on the network in the United States have increased by 60 percent from 2.6 million in 2017 to 16+ million as of last September. The application had been installed 3+ billion times throughout the world in late December. TikTok appears to be the preferred medium for Gen Z, a group of 70+ million people aged between 16 to 24.
The TikTok Space
TikTok appears to be more of a space to showcase your dancing skills and buy TikTok likes instant for it to be seen by plenty of people around the world. This is far better than just selling your excellent burgers online, and that’s a reasonable assessment. However, it’s an amazingly successful approach to engage with your consumers, have a good time with them, and get your idea over – except with a twist. So, what exactly is TikTok? The site contains videos that are no longer than a minute long if they are successful. One might wonder how 15 seconds (or less) might persuade customers to visit your restaurant. Since TikTok is easy to use and can be customized with features and background music, it has become prevalent. TikTok, according to Influencer Marketing Hub, comes first in assessing customer engagement ratios across profiles of all kinds.
In addition to staying simple to create or make, TikTok videos are also inexpensive and may be quick. Try opening the TikTok application, and you’re ready to go. After filming a video, it is time to apply voice effects, lenses, and many other effects in post-production. Include hashtags, as hashtags have been shown to boost TikTok’s appeal. Customers, particularly Gen Zers, enjoy spending a lot of time viewing short-form videos and creating them in the hopes of “gaining traction” to become an “influencer.”
Restaurateurs could use TikTok to boost their brand awareness and customer interaction initiatives. Still, the crucial factor in TikTok – the unique recipe is to know why the crowd likes it so much. Popular TikTok videos pride themselves on being genuine and expressing stories of happiness, silliness, honesty, bravery, and authenticity. Keep it accurate, and you’ll have a better chance of connecting. When using TikTok, over 60% of users experience a feeling of connection and are inspired, driven, and confident.
Leveraging TikTok As A Marketing Tool For Your Restaurant
Remember that TikTok’s goal is to foster a sensation in the community by promoting excitement, transparency, and shared achievements. Here are a few TikTok pointers.
- Install the app and set up a profile. Use a vertical format to prepare your videos. Understand that TikTok’s charm makes the audience happy — the funnier, the better. Get a good time with your business. For ten seconds, include music, quick gestures, or something else that will hold the viewer’s attention.
- To increase your number of followers, connect to specific other social media accounts.
- Be honest. Demonstrate employees at work with advanced effects. Show visitors a behind-the-scenes look at your most delicate famous dessert by taking them on a visit to the restaurant kitchen.
- Collaborate with your vendors. Expose where your vegetables or fish originate from. Alternatively, you might offer a challenge. One of the most engaging ways to build your business’s engagement is to include hashtags in your content. For instance, Chipotle has introduced a hashtag that has gained much traction in recent times. The challenge was the #GuacDance challenge, wherein the users were requested to display their avocado-influenced dance moves. This challenge has gained millions of views and plenty of submissions in the first six days. This made the day for Chipotle.
- Please do share a recipe. For making it in ten seconds, utilize jump cuts. Alternatively, you may present it to a massive community of audiences using the help of Trollishly.
- Offer a quick-fire seminar or a sequence of mini-lessons from the mixologist or chef, or hold a competition for everything from branding a new cocktail to the finest pizza or hamburger ingredient combinations.
- Make a call to action in the biography area, such as enrolling for your email list and watching you on Twitter.
The above-mentioned pointers will help you learn a few insights that will assist you in enhancing your customer engagement using TikTok. As a restaurant owner, you should know every possible way to retain your customers because customers are the king, particularly when it comes to restaurants.
TikTok is a solid promotional and consumer engagement tool that interacts with your audiences on a human level and motivates them to become a part of the restaurant community. The app is simple to utilize, doesn’t require a lot of money, and accurately represents your business to today’s shoppers. So now, download the application and start dancing!
