Huggies, Kimberly Clark’s iconic brand, teams up with movie star as well as young mother Sonam Kapoor Ahuja again for the second phase of the ‘We got you, baby’ campaign, which marks this same relaunch of a Huggies Complete Comfort® range in India. Sonam is a leading celebrity role model for young women and moms, so the label sees that as a powerful and organic collaboration. The film, which features Sonam participating in the brand’s #HuggiesFlipAndDipChallenge, will be released in five languages on online platforms and television. Sonam Kapoor Ahuja takes the Huggies challenge, which contains 2 simple stages to check for softness and absorption, both of which are important qualities of a diaper for moms. The film was conceptualized and implemented by Ogilvy India. Observing what Huggies outshines the other diaper; she expresses her decision to become a Huggies mom by selecting this same Huggies Complete Comfort® range for her baby. “We are thrilled to add Sonam to the Huggies family,” said Saakshi Verma Menon, Director Of Marketing, Kimberly – Clark India in the TV commercial. As a new mother, I understand Sonam is most concerned with what is best for her baby, and we are delighted to be a part of her beautiful motherhood journey. Sonam participated in the #HuggiesFlipAndDipChallenge and discovered firsthand why Huggies are comfier than regular diapers. We truly anticipate working alongside her to distribute our message and to become part of a motherhood adventure of moms across India”. “Huggies is recognized to use creative methods to create high-quality products that guarantee the best standard of baby care,” she continued. This same #HuggiesFlipAndDipChallenge serves as the following step in our ‘We got you,’ campaign, the goal of such an advertisement is to demonstrate Huggies’ superiority in a way that customers can try for themselves.” “I m extremely excited to also be affiliated with such an iconic brand and to promote its new range. When I agreed to the ‘Huggies Flip and Dip challenge,’ I had no idea what to expect. Huggies surprised me with how gentle and absorbent it is. As a mother, I always want what is best for my child. Whenever it did come to my baby’s diaper, I cannot afford to sacrifice comfort. “This challenge taught me how lakhs of mothers end up choosing Huggies for their babies—comfort it’s and comfort all in one,” Sonam Kapoor Ahuja said of her partnership with Huggies. Huggies are more absorbent and softer than other diapers, according to thorough research and lab tests. Furthermore, consumer studies show that nine out of ten moms believe Huggies are more comfortable than regular diapers and that 100% of moms believe Huggies provide full convenience for their babies.
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