HUL’s Sunlight detergent lights up Durga Puja for handloom weavers
The brand has additionally changed the item pack plan unexpectedly and dispatched an extraordinary ‘Sunlight Pujo Pack’.
For Durga Puja, Sunlight detergent, a Hindustan Unilever (HUL) brand, has dispatched a drive to help West Bengal’s handloom weavers. Called ‘Sunlight Tantir Rong’, the initiative will give these traditional weavers a stage to grandstand their wizardry and workmanship by associating them with well-known contemporary designers. To take the mission to the majority, the brand has likewise changed the item pack plan unexpectedly and dispatched a unique ‘Sunlight Pujo Pack’.
Curated by Mindshare, the mission brings alive the account of these handloom weavers. The changing buyer inclinations and the ascent of power loom throughout the most recent couple of years have stressed their work. Coronavirus has just deteriorated the circumstance.
A great many of these weavers are presently confronting an existential emergency. Through the initiative, Sunlight experiences reveal insight into their trials and troubles.
Prabha Narasimhan, executive director– home care, HUL, said, “Since days of immemorial, handlooms have been a piece of the nearby culture in West Bengal. Large numbers of these weavers, who have been adding colors in our lives for ages, have been hit hard by the pandemic.
We are enchanted to dispatch ‘Sunlight Tantir Rong’, an initiative that will give the local area a stage to exhibit their otherworldly craftsmanship and ability, and bring them readily available. This initiative is a little advance towards bringing back tones to the existences of these weavers and their families.
The brand will associate 12 customaries nearby weavers with the Kolkata-based style fashioner Parama Ghosh to disclose a saree assortment, particularly curated for Durga Puja, the most well-known Bengali celebration. The assortment will be accessible on the creator’s site.
It will fill in as a stage to feature the weavers’ abilities, and furthermore permit purchasers to investigate the assortment and purchase the sarees to help the reason.
What makes the assortment much more one of a kind in that it gives the weavers their due recognition as the label specifies their names, and it even goes before the designer’s name.
Ghosh has mixed conventional thought processes with her unique style, enlivened by Bengali writing, exemplary movies, uncommon ladies, and the superb excellence of the state, to make the assortment of 25 sarees across five customary groups – Tant, Jamdani, Begumpuri, Shantipuri, and Gorod.
In 2020, the organization left on another journey to make the brand more reason drove and have a constructive outcome in the existences of the customers in Bengal. Sunlight’s motivation is to ‘enable people to live their life in colors’. In the course of the most recent year and a half, it has dispatched numerous missions to bring this message alive.
Follow and connect with us on Facebook, LinkedIn & Twitter
