National, 8th August 2022: Humanitive India marks Raksha Bandhan 2022 with the launch of their latest ad campaign, #CelebrateEverySister across their social media platforms. The company will also add sparkle to the festivities by offering eCommerce exclusive gift boxes, blurring geographical boundaries and bringing siblings closer and stronger together.
Every year, siblings in India celebrate Raksha Bandhan by tying a Rakhi, The festival is observed by following the traditional traditions of a sister tying a Rakhi, which is a thread that symbolises the link that they have, and a brother in exchange offering a pledge to safeguard both his sister and the relationship that they share for the rest of their lives.
The brands have encouraged consumers to focus on the essence of Rakhi, which is a celebration of love, protection, support, and a life-long relationship, rather than just a brother protecting his sister. Brands have upped the creative ante to take the occasion beyond # CelebrateEverySister, marking their presence in the minds of consumers through the emotions of relationships.
The new ad beautifully captures the playful relationship between a brother and sister, in which the sister asks her brother to get her a beautiful gift this year. When she later inquires about the gift, he greets her with a Humanitive-meaningful gift for every sister this Rakhi. It ends with them laughing and enjoying a box of classic hampers, showing the smile of a sister, and bringing people together to #CelebrateEverySister.
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Speaking about the campaign, Ms Sonarika Mahajan, Founder- of Humanitive, said,“ Humanitive India has become an integral part of the country’s festivals, redefining the joy of gifting. Despite the challenging times, we will continue to encourage Indians to celebrate with their friends and family. With the goal of spreading joy and happiness on the proposition ‘Celebrate Rakhi with Every Sister’, The new ad #CelebrateEverySister campaign aims to spread positivity and remind people to spend time with their loved ones and cherish every sweet moment. The relationship between siblings is rather unique, and we hope to instil the same joy this Raksha Bandhan and further strengthen the joyous connection between a brother and a sister.”
