We blend social issues and gift-giving. Sonarika Mahajan, founder of Humanitive, talks about how her firm is revolutionizing the gifting market by delivering personal and corporate gifts that give back to society and help customers live. She talks about #PapaNeSikhayaTha and her five-year goals. Onward!
Tell us about Humanitive’s history.
Humanitive combines donations and gifts. You may give your loved ones scarves, bracelets, chocolates, and flowers with Humanitive. Our Gift Box Donation Kits are the best.
Every gift package on our marketplace assists one of 9 non-profits. Our for-profit enterprise aims to alter the world.
We’ve assisted over 4000 disadvantaged individuals by providing basic needs, education, meals, medical supplies, vocational training, legal aid, and over 2000 rescue animals.
We’ve contributed close to Rs. 7,000,000 to partner non-profits working for disadvantaged children, impoverished elderly, women empowerment, underprivileged transgenders, and children with special needs, animal welfare & ecology.
What inspired Humanitive’s launch? How has the firm grown?
Indian corporate and personal giving surpassed INR 250,000 crore in 2018 and is growing at over 200% yearly. Despite this, we rarely get meaningful gifts because the market is full of mass-produced generics.
The holidays are about giving a thoughtful gift.
We saw a need for socially conscious gifts that give back. Such commodities have a 2% market share, which shocked us.
Humanitive offers charitable personal and corporate contributions. Our products and charity collaborations let donors provide meaningful presents.
Every company desires growth. Growth depends on new business. The company now has more significant, diverse customers with different needs and desires.
Our revenues grew 41% and 34% from FY20-21 to FY21-22. We want to grow by 31.18 percent in FY 22-23 and approach pre-pandemic levels in subsequent years.
What’s Humanitive’s most significant achievement since launch?
We serve clients directly through our website (www.humanitive.in) and have received a terrific response from 500+ unique customers in a few months since it was created. Humanitive has 1,000+ customers in India.
How has ‘gifting for a good cause’ fared?
We hope domestic businesses will help us get more wedding invitations, pregnancy announcements, and return favor clients.
Humanitive’s marketing/communication. Channels? Marketing-media mix?
Brand awareness impacts society. Humanitive’s is a market leader in giving and social expression.
Socially conscious upper-middle-class and upper-class Indians. We target 18-42-year-olds and Gen Z.
Because its target clientele is tech-savvy, the firm relies heavily on social media. Instagram, Facebook, YouTube, Google, and SEO are popular.
Word-of-mouth promotes advertising. Brand ambassadors are happy consumers who care about social concerns.
Influencer marketing, email funnels, and discounts are prevalent.
Humanitive announced Father’s Day 2022 advertisement. Pourquoi?
Humanitive’s #PapaNeSikhayaTha campaign emphasizes compassion. You may donate on their behalf by giving them a Humanitive Gift Box for Father’s Day.
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