Hungama, the leading digital entertainment company in South Asia has announced strategic partnerships with major telecom operators in Poland, Switzerland, Saudi Arabia and other countries in order to occupy and strengthen its position in international markets.
The strategic move will make subscriptions and billing significantly convenient and will facilitate the users to access a wide range of high quality multi genre and multilingual video and music content through Hungama’s video streaming platform, Hungama Play and Hungama’s music streaming service, Hungama Music.
Some of the major operators entering into the partnership with Hungama include two of the most prominent telecom operators in Poland, T-Mobile, Polska and Plus and the three biggest telecom operators in Switzerland, Sunrise, Salt Mobile and Swisscom. Virgin Mobile, STC and Zain, the leading telecom providers in Saudi Arabia.
Additionally the company has also teamed up with Ncell in Nepal, Ooredoo in Palestine and Batelco in Bahrain.
As per Siddhartha Roy, COO, Hungama Digital Media, the demand for Indian content in international markets has increased immensely. In the recent years the consumption has also increased significantly across several regions. The partnership will help Hungama to cater to a wider customer base and will create a global image of the brand.
The company further aims to foray into the markets of Europe, Africa, North America and Asia Pacific.
By subscribing to Hungama Music, the international users obtain the access to an extensive assortment of HD music and videos, available in several Indian languages like Hindi, Tamil, Telugu, Punjabi, Kannada, Malayalam, Marathi, Gujrati, Bengali and more. Whereas by subscribing to Hungama Play the users can access a wide variety of regional and Hindi movies, short films, TV shows and several other short format videos across genres like lifestyle, humor, music etc.
Hungama Play and Hungama Music apps are available on leading app stores across different platforms in over 190 countries. International users can subscribe to the apps using the various payment options provided by their telecom operators.
Hungama, the digital entertainment company, headquartered in Mumbai, has spearheaded internet revolution in India by combining technology and entertainment for creating and executing extraordinary digital experiences for its users.
