India-wide release, 16th October 2024: HYPHEN, co-founded by Celebrity Entrepreneur Kriti Sanon and industry leader Pep Brands, is a concern-solution brand aiming to simplify skincare for all. Known for its high-performance skincare ranges for everyday concerns that combine the best of nature and science, the brand has now introduced its offering – the 10% Peptides Cocktail Serum. This serum, with a 2% copper peptide concentration, marks a revolutionary breakthrough in India’s skincare market.
Peptides are amino acids that occur naturally and help promote collagen and elastin production. These two types of connective tissues are key to maintaining firm and smooth skin. While it’s natural to lose collagen and elastin gradually with age, certain modern lifestyle factors can accelerate the loss; copper peptide has emerged as a powerful solution. Known as the biggest peptide powerhouse, it helps produce collagen and elastin that enhance healing and keep the skin firm and plump.
The serum is a one-of-a-kind 10% blend of multiple high-performing peptides hyphenated in a small bottle to enhance the skin’s collagen production and give plump skin. Its striking blue colour comes from the high concentration of copper peptide, which is above anything else currently available in the market. In addition to the potent 2% Copper Peptide, the serum also contains 3% Matrixyl 3000 for a rejuvenated appearance, 1% Acetyl Hexapeptide-8 (Argireline) for improving moisture levels in the skin and a 4% blend of 6 peptides that promote healthy cell regeneration. This powerful scientific formula is complemented by natural ingredients like Ginseng Extract and Flaxseed Extract, as they are rich in antioxidants and have anti-ageing components.
Together, these ingredients improve the skin’s firmness and elasticity, hydrating it and making it look plump and bouncy. It smoothes the skin by reducing wrinkles and fine lines, visibly enhancing the overall skin texture.
Talking about the launch, Kriti Sanon, Co-founder & Chief Customer Officer of HYPHEN, said, “Peptides have always been a vital part of my skincare routine, both in the morning and at night. When we set out to create a serum, we wanted to hyphenate the power of multiple peptides to deliver all the benefits like hydration and plumping of skin while also helping with collagen production. Our team has formulated a one-of-a-kind formula with 2% copper peptide. It is considered the biggest powerhouse of peptides you can use, making it a groundbreaking serum with high performance. This serum is truly a game-changer and a must-have for youthful, bouncy and firm skin — it is a botox-like effect in a bottle!”
HYPHEN has quickly become a trusted name with its unique concern-specific approach to delivering innovative and effective solutions. The brand is setting new benchmarks in the industry with its diverse product range. With the launch of the Power Peptides Cocktail Serum, HYPHEN continues to redefine the modern skincare experience. The serum is now available for purchase on HYPHEN’s official website and leading e-commerce platforms like Nykaa, Amazon, and Flipkart.
