India-wide release, 9th January 2025: HYPHEN, a leading skincare brand celebrated for its innovative and effective products, elevated sun safety at this year’s Powai Run. Over 5,000 runners participated in the much-anticipated event, tackling 10km and 4km routes that began at One South Avenue. As an official sponsor, HYPHEN brought its mission to life by seamlessly integrating skin protection into the marathon experience.
Marathon runners often prioritize endurance and performance, leaving skin protection overlooked. Addressing this gap, HYPHEN introduced its Ultra-Light Water Sunscreen to ensure participants stayed sun-safe during the event. Designed with an active lifestyle in mind, this breakthrough sunscreen offers broad-spectrum SPF protection with a lightweight, non-greasy formula, making it an ideal companion for outdoor activities.To amplify accessibility, sunscreen dispensers were strategically placed at the marathon route, allowing runners to apply them before the race. Additionally, participants received complimentary sunscreen samples and kits, further emphasizing HYPHEN’s dedication to holistic well-being.
Runners expressed their appreciation for the thoughtful addition of sunscreen dispensers, with many describing it as a game-changer. “Having sunscreen readily available during the race was such a considerate touch—it showed that HYPHEN truly cares about our well-being,” shared one participant.
Speaking about the initiative, Tarun Sharma, Co-founder and CEO of HYPHEN, said, “At HYPHEN, we are committed to creating solutions that integrate effortlessly into people’s lives. Partnering with the Powai Run was a perfect opportunity to showcase how skin health and wellness can go hand-in-hand. Seeing over 5,000 runners embrace sun protection during their race was incredibly rewarding and validated the effectiveness of our Ultra-Light Water Sunscreen in real-world conditions.”
HYPHEN’s Ultra-Light Water Sunscreen stands out for its unique formulation, combining advanced science and nature to provide lasting, broad-spectrum SPF protection. Suitable for all skin types, its lightweight and non-greasy texture ensures comfort without compromising performance—ideal for high-intensity activities like marathons.
Link to the Youtube video: https://www.youtube.com/shorts/CaL-QPetLYM
This collaboration with Powai Run underscores HYPHEN’s broader vision of empowering individuals to lead active, sun-safe lifestyles. Through thoughtful initiatives like these, HYPHEN is not just championing skincare but also redefining wellness, one step at a time.