India-wide release, 5th March 2025: HYPHEN, an innovating skincare brand known for combining the power of nature and science, has expanded its most viral Lipscreen range with a new, higher SPF and summer-ready addition – the Mango Lip Balm with SPF 50 PA++++. This launch blends sweet summer nostalgia with advanced lip care in a bold collaboration with Parle’s Mango Bite. With a rich mango-infused formula that moisturises the lips and protects them from the sun – the new lip balm is just in time to be the perfect companion for the summer ahead.
What started as an April Fool’s marketing gimmick became a highly-requested reality. When HYPHEN’s social team jokingly announced the launch of a mango-flavoured lip balm on 1st April 2024, the brand received an overwhelming response from consumers, requesting an actual mango variant of its Lip Balms, along with calls for a higher SPF option. Listening to its community, HYPHEN turned the demand into innovation and introduced the Mango Lip Balm with SPF 50 PA++++ that perfectly captures the essence of the upcoming season with a twist of nostalgia and benefits like – brightening dark lips, reduction in lip pigmentation, protection from sun damage and deep hydration.
The powerhouse SPF 50 PA++++ lip balm delivers intense hydration with a non-sticky texture. Formulated with 2% Kojic Acid, it helps reduce lip pigmentation and brightens dark lips by inhibiting melanin production. It also acts as a natural UV protector, helping to prevent further pigmentation due to sun exposure. Meanwhile, Vitamin C and 1% Vitamin E work synergistically to deeply nourish the lips and enhance photoprotection from UV-induced oxidative stress. With a unique tropical mango flavour, the translucent lip balm gives a glossy finish.
While speaking about the product and collaboration with Mango Bite for its launch, Kriti Sanon, Co-founder & Chief Customer Officer of HYPHEN, said, “After our team’s prank, we received an overwhelming number of requests for a Mango Lip Balm. At the same time, we were also getting several requests for a lip balm with a higher SPF. Our team wasted no time bringing the two together to create an advanced version of our bestselling Lipscreen, now with higher SPF and tropical mango flavour.”
She added, “Collaborating with Mango Bite for this launch makes it even more special. The candy has been an integral part of so many of our childhoods, including mine, and we wanted to bring back those familiar, fond memories. The lip balm screams of summer, paired with lip care that our consumers need.”
Vaishali Gupta, Co-founder & Chief Growth Officer of HYPHEN, mentioned, “At HYPHEN, we have always been dedicated to enhancing our customers’ skincare experience, and the launch of the Mango Lip Balm as demanded by our customers is a reflection of this dedication. With this new addition, our lip balm portfolio now features seven deeply nourishing lip care solutions crafted to deliver effective hydration and protection.”
HYPHEN is a high-performance skincare brand catering to all skin types with science-backed solutions that are both effective and affordable. Known for its innovative products, including its recent brightening serum pads, hydrating essentials, golden hour glow range the brand continues to redefine skincare with results-driven products. With the launch of the Mango Lip Balm with SPF 50 PA++++, HYPHEN is further strengthening its commitment to meeting the needs of its loyal consumer base. The new lip balm is now available for purchase on HYPHEN’s official website, as well as on leading e-commerce platforms like Nykaa, Amazon, and Flipkart.
