The financial investing space has noticed an enormous transition with the rise in digital-savvy investors, financing directly and looking to capitalize upon the wealth creation opportunities offered by capital markets. There is also an increasing interest from thousands.
However, markets are intrinsically volatile by nature. In the short term, whether it is justice or materials, prices react to various news flows and events which can lead to keen price movements. Without the essential knowledge and experience, financiers can sometimes suffer large losses. Such experiences shape their insight and disappointed them from taking direct investment decisions in the future.
In order to decrease such negative experiences, ICICI Prudential Mutual Fund has started an exchange-traded fund (ETF) investor education program – ‘Ab Stocks Main Invest Karna ETF Matlab Easy Hai’.
He further adds, “As a part of our investor education capabilities, this promotion helps spread the message about the facility of investing through ETF. It collaborates with the features and capacity benefits of stocks and mutual funds or even bonds.
By investing in an ETF, one can get market-linked returns with no additional stress of security selection or market timing. Just like stocks, ETFs are listed on stock exchanges and can be marketed (bought or sold) at any time during market hours through a Demat account.
Furthermore, it is one of the lowest-priced ways to take exposure to equities. One can carry out the buy or sell activity even through a mobile phone. Thus, even for first-time financiers, ETF packs a punch by way of providing the manifold display to equities in a low-cost, suitable, and relatively low-risk manner, when compared to direct financing.”
Taking an analogy from various occasions during the day at work, the promotions describe the ease of investing via ETF. The ETF campaign is spread across media platforms such as TV, Digital, Social, Performance, and new-age platforms like OTT to extend the awareness as ICICI wisely anticipated this segment to grow bigger in 2022 and onwards.
In India, the ETF market has almost doubled in just one year, going from INR 1.54 lakh crore at FY21 beginning to INR 2.9 lakh crore at financial year 21 end.
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