The current rise in “revenge travel” has led to an increase in the number of people purchasing travel insurance. To capitalize on the current trend, the most successful general insurance company in India, ICICI Lombard, has formed a partnership with Radio One’s most popular vacation show, “Get Some Sun.” At the main event, the mysterious Bollywood sensation Ranveer Singh will talk about his vacation bucket list in a variety of places and discuss his experiences traveling across the world in search of the sun.
Ranveer has been employed in this facility for the past six years. Hrishi K, who currently hosts Radio One, will be the host. Through radio advertisements in India’s major cities, the company intends to promote the abroad vacation packages it offers to a certain population there. According to research conducted by ICICI Lombard, the vast majority of travelers (94%) purchase travel insurance before taking their vacations. Because of this, there is now a new type of traveler that prioritizes safety.
Sheena Kapoor, Head of Marketing, Corporate Communication, and Corporate Social Responsibility at ICICI Lombard, commented on the new advertising campaign by saying that “now, more and more individuals are returning to abroad travel for both work and leisure equally.” This form of vacation has become increasingly popular, which has increased the number of trip cancellations and visa denials. As a result, one of our primary objectives is to emphasize the significance of including travel insurance on trip checklists. We strongly recommend that travelers get travel insurance and take safety measures before going on their journeys to minimize problems and anxiety. We’d like to recommend “Get Some Sun,” which stars Ranveer Singh in the role of the sutradhar for ICICI Lombard.
Since the beginning of “Get Some Sun,” ICICI Lombard has been the event’s sponsor. ICICI Lombard needs to communicate with a sizable population, including office workers and executives. The show does particularly well with these demographics. The organization is one of the most well-known travel insurers, and it provides customers with a diverse selection of insurance products and plans to meet their specific needs. The ICICI Lombard travel insurance plan provides coverage of up to 5 lakh US dollars and ensures high-quality medical attention. Travelers aged three months to eighty-five years old who do not have any pre-existing medical issues are covered by the numerous programs offered by ICICI Lombard. Insurance not only protects you but also provides services for your family members who are unable to leave their homes.
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