ICIC Prudential Mutual Fund is an asset management company that was established in 1993. It is considered the second-largest asset management company in India. The asset management company is a joint venture of Prudential Plc and ICICI in India. The corporate office as started in Mumbai, India the asset management company received growth from 2 locations and 6 employees in1998 to more than 1000 employees today with 120 locations and with an investor base of more than 1.9 million investors.
Asset allocation is an important aspect because it is evident from history that wealth creation depends on asset allocation. This concept is difficult for an investor to achieve it in financial investment on a constant basis because of the presence of human emotions like greed and fear which prevents benefiting from correct asset allocation. An investor can overcome these problems by investing in a Dynamic Asset Allocation Fund. Funds like these invest in both equity and debt and their allocation are managed appropriately according to the conditions present in the market. The main objective of this type of fund is to help investors to earn a huge amount out of market volatility. When an investor invests in such a category of funds, they get benefited from the asset classes, and also the mechanism helps them to participate in the market upside when the debt is downside during the market correction.
The equity market present today is highly volatile. When the market is high, backed up by liquidity, it is difficult for the investors to come to the right decision regarding their investments. ICIC Prudential Mutual Fund recently launched an investor education initiative campaign through which the company is trying to communicate with the public about the notable features of investing in types of funds like the Dynamic Asset Allocation Fund or the Balanced Advantage Fund. The objective of this campaign is to create awareness among people about the Balanced Advantage Funds category. The campaign is reaching masses through Television Commercials broadcasted mainly on sports and news genre channels It is also reaching through various social media platforms like Twitter, Facebook, Instagram, and YouTube.
