~~61% felt YouTube offered the most comprehensive coverage of the event~~
iCubesWire, a leading Ad Tech Platform, today unveiled a ground-breaking survey on the public’s engagement with the Ram Temple inauguration via social media.
The survey illustrates the substantial influence of social media platforms like YouTube in disseminating cultural and historical content as 54% of the surveyed respondents selected YouTube as their primary source of information on Ram Temple inauguration, followed by Instagram at 23% and Facebook at 11%.
The recent inauguration of the Ram Temple in Ayodhya was a significant event led by Prime Minister Narendra Modi, who performed the ‘Pran Pratishtha’ rituals, marking a historical moment for the site believed to be Lord Ram’s birthplace.
“Digital platforms, especially YouTube, have emerged as the new epicenters for cultural storytelling, significantly enhancing the public’s connection with events of historical importance like the Ram Temple inauguration,” said Mr. Sahil Chopra, CEO and Founder of iCubesWire.
These insights not only highlight the strategic role of platforms like YouTube in bridging historical narratives with modern-day digital consumption but also reflect iCubesWire’s commitment to understanding and leveraging digital trends to foster deeper cultural connections.
“This survey underscores the pivotal role of digital platforms in not just disseminating information but in crafting engaging narratives that resonate with the public, thereby enriching their cultural and historical awareness,” added Mr. Chopra.
iCubesWire’s survey serves as a crucial indicator of the growing synergy between digital media and cultural engagement, offering valuable insights for marketers, content creators, and cultural institutions aiming to leverage digital platforms for broader engagement.
iCubesWire conducted a survey among 1,000 respondents in January 2024.
The survey’s findings are a testament to the evolving landscape of digital media and its impact on cultural heritage:
- YouTube was identified by 54% of respondents as their main source for information on the Ram Temple inauguration.
- 61% felt YouTube offered the most comprehensive coverage of the event.
- The portrayal of the event on social media was viewed as respectful and informative by 44% of participants.
- Around 49% of respondents believed social media somewhat enhanced their understanding of the event’s cultural and historical significance.
- News articles were the preferred type of content for 41% of the survey participants.
- Social media influenced 51% of respondents to have an increased interest in visiting the Ram Temple.
- The overall impact of social media on public perception was considered highly positive by 51% of those surveyed.
Complete Survey
| Survey questions | % of unique responses |
| How did you first learn about the Ram Temple inauguration in Ayodhya? | |
| 11% | |
| 23% | |
| X (Twitter) | 5% |
| YouTube | 54% |
| 6% | |
| Which social media platform provided the most comprehensive coverage of the event? | |
| 10% | |
| 6% | |
| X (Twitter) | 21% |
| YouTube | 61% |
| 1% | |
| How do you perceive the portrayal of the Ram Temple inauguration on social media? | |
| Respectful and Informative | 44% |
| Biased | 20% |
| Sensationalized | 22% |
| I haven’t seen any portrayal | 13% |
| Did social media influence your understanding of the cultural and historical significance of the Ram Temple? |
|
| Yes, significantly | 49% |
| Yes, to some extent | 42% |
| No, not at all | 9% |
| What type of content related to the Ram Temple inauguration did you engage with most on social media? | |
| News Articles | 41% |
| Opinion Pieces | 12% |
| Videos | 27% |
| Images | 20% |
| How has the social media coverage affected your interest in visiting the Ram Temple in Ayodhya? | |
| Increased significantly | 51% |
| Increased somewhat | 33% |
| No change | 11% |
| Decreased | 5% |
| In your opinion, what has been the overall impact of social media on public perception of the Ram Temple inauguration? | |
| Highly Positive | 51% |
| Somewhat Positive | 15% |
| Neutral | 9% |
| Somewhat Negative | 20% |
| Highly Negative | 5% |
