IDFC FIRST Bank Extends its Exclusive Partnership with Sony LIV for The Third Consecutive Year as Banking Partner on Kaun Banega Crorepati Season 16!

Sony LIV, India’s leading OTT platform, is pleased to announce that IDFC First Bank extends its exclusive partnership for a third year in a row as Banking Partner on KBC S16. This iconic show has become a cultural phenomenon, embodying the aspirations and dreams of countless individuals across the nation.  With its unique format, KBC continues to captivate audiences of all ages, offering an enriching blend of knowledge and entertainment.

IDFC First Bank has once again demonstrated its commitment to creating meaningful connections with consumers as it returns as the Exclusive Banking Partner for the third year in a row, reaffirming its commitment to the show’s ethos. The bank will enjoy comprehensive branding rights, including the presentation of branded cheques to the winners and interactive assets on KBC Play Along, the real-time interactive gaming experience on Sony LIV.

The previous season of KBC witnessed remarkable success, setting new benchmarks on the platform. Additionally, ‘KBC Play Along’ allows users to engage in real-time participation while watching the show via the app, providing advertisers with an exceptional opportunity to connect with a highly engaged audience through exclusive integrations on Sony LIV.

As the anticipation for the new season builds, viewers can look forward to an exhilarating journey filled with knowledge, entertainment, and boundless possibilities.

Stay tuned to Kaun Banega Crorepati Season 16.

Comments

Ranjana Mangla, Head Ad Sales Revenue, Sony LIV

Kaun Banega Crorepati is one of the biggest shows in India spanning over 100 episodes giving the brands opportunity to reach audiences at scale in a unique and clutter free environment. We are excited to welcome IDFC First Bank for the 3rd year as a banking partner delivering exceptional value year on year. Their commitment to innovation and customer-centric approach resonates with our vision of delivering high-quality content and experiences to our viewers.  We are confident that this collaboration will once again deliver exceptional value to both our viewers and our valued sponsors.