Leading financial conglomerate IIFL Finance has been recognized as ‘ET Iconic Brand of India’ 2022 for its unique brand propositions as lender of first choice for unbanked and underbanked India through its transparent and supportive dealing with customers in smaller towns and rural India.
IIFL Finance is one of the largest non-banking finance companies in India with over Rs 73,000 crore loan assets under management catering to over 85 lac customers through over 4,400 branches and multiple digital platforms. IIFL Finance offers gold loan, home loan, business loan, microfinance loan and digital loans. Over 70% of its customers are repeat customers’ due to its strong brand recognition and customer centric approach.
Speaking on the recognition, Mr. Manav Verma, CMO, IIFL Finance said, “When a customer seeks a loan, it is an emotional decision, and not just a transaction. Because for our customers a loan is a way of turning their dreams into reality. While customers can get loans from multiple sources, they are at the risk of opting for loans with complex interest rates, hefty charges and low value of the loan. This puts their pursuit of dreams into jeopardy and works against them. But we at IIFL Finance believe in empowering our customers so that they can whole-heartedly pursue their dreams and financial goals.”
IIFL Finance’s brand is represented with the words ‘Seedhi Baat’ which stands for straightforwardness, honest and transparent route for our customers to fulfill their dreams. This is captured in IIFL Finance’s latest 360-degree brand campaign ‘Sapna Aapka. Loan Humara.’
Seedhi Baat is not just a line or a slogan, but a way of life at IIFL Finance. It is the way we deal with our customers- in an honest and transparent way. It is the way we share a unique, simple and transparent brand experience to our customers.
In an industry where there is no product differentiation, our core positioning of “Seedhi Baat” sets us apart from our competitors and puts us in a position to help our customers better.
