Following the success of its first film, IIFL Home Finance Ltd., India’s leading digital-first home finance company, is excited to announce the launch of its second film featuring veteran actor Pawan Malhotra as the beloved Bharosa Bhau. The film endures to capture the essence of trust and support that the brand unwaveringly offers its customers.
Building upon the established character of Bharosa Bhau, known for his impenetrable reliability and guidance, the new film delves deeper into the concept of trust, showcasing real-life situations where individuals rely on Bharosa Bhau’s wisdom. The narrative seamlessly transitions to Bharosa Bhau placing his own trust in IIFL Home Finance, further solidifying the brand’s image as a trustworthy partner for fulfilling dreams of homeownership.
IIFL Home Finance Ltd. has again partnered with the creative powerhouse, Schbang, to deliver an unforgettable film experience. This dynamic collaboration, driven by Schbang’s expertise in creative storytelling, media placement, and cutting-edge technology, promises to amplify the film’s reach across India. Centered on the powerful theme “Saath Honge Kaamyaab,” the film will resonate deeply with viewers in their own languages, forging an unbreakable bond between the brand and its audience.
The 2nd film pivots on a powerful symbol of trust Bharosa Bhau, played by the iconic Pawan Malhotra. Known for his unwavering dependability and wise counsel, Bharosa Bhau embodies the very essence of trust that resonates deeply with audiences seeking guidance. He seamlessly transitions from being the ultimate intermediary of trust in everyday life to placing his own trust in IIFL Home Finance Ltd. This shift becomes a powerful testament to the brand’s unwavering commitment to helping dreams of home ownership and business success become reality.
Commenting on the launch Ms. Madhvi Gupta, Head, Marketing, ESG and CSR, IIFL Home Finance Ltd said, “With our first film, we planted the seeds of trust. Now, this second chapter in our story solidifies that bond. ‘Saath Honge Kaamyaab’ demonstrates that we are more than just a lender. We are a steadfast partner, walking beside our customers as they navigate their financial journeys. Whether it’s the dream of homeownership or the ambition to grow a business, we understand that trust is the foundation of success. With IIFL Home Finance, you can be confident that your aspirations have a true champion”
Commenting on the film Mr. Manish Kinger, Executive Creative Director, Schbang said, “With the first film, we established Bharosa Bhau as a symbol of trust. Now, we build upon that foundation. This second chapter in ‘Saath Honge Kaamyaab’ goes beyond humor, forging a deeper, more meaningful connection with our audience. It’s a testament to our commitment to be more than just a financial institution; we are a trusted friend, an unwavering partner on your journey to success.
The narrative masterfully culminates in a powerful message that transcends words. When someone as trusted and respected as Bharosa Bhau chooses IIFL Home Finance, it’s not just an endorsement, it’s a profound act of faith. It speaks volumes about the brand’s solid integrity, the rock like foundation upon which their commitment to your dream’s rests. In a world where trust is often fragile, this powerful second chapter reaffirms the brand’s commitment to being your trusted partner, every step of the way, on your journey to financial security and fulfilling your ambitions.
You can watch the film here: https://youtu.be/-N3XTUNhHWI
