In the latest Life at Home report from IKEA, 26% of people globally said that doing hobbies or personal projects is important for helping them maintain a sense of mental wellbeing at home, and 32% of people said that they want to spend more time with their passions. Over the two weeks of IKEA Festival people will be inspired by creators and innovators to take that proactive step from dreaming to doing.
Nine iconic IKEA stores will each host a day packed with creativity and inspiration around ten different topics; food, sports, gaming, music and dance, nature, fashion and beauty, collecting, arts and crafts, focus and wellness, and pets. These topics will come to life through in-store events, live shopping, inspirational content creators from around the globe on social media, and on an exciting new web platform where you can watch the festival as it happens live from anywhere in the world.
IKEA Festival is a global platform to inspire people to live a better life at home. IKEA connects with people through various touchpoints such as home visits, customer interactions at the store to understand the needs and wants of people to provide them with affordable, accessible, and sustainable home furnishing solutions. To showcase diverse, creative content from across the world, the IKEA festival is accessible to the many people in India through the website where people can watch the festival with one click, in their own comfort.
On 26 August, IKEA Round Rock in Austin Texas will be kicking off IKEA Festival with inspiration on how to transform your living area to co-create music, how to celebrate and make room for your instruments and music memorabilia both large and small, and an open floor disco showing how you can flex your living space into a dance floor for neighbours and friends.
It is over to IKEA Wien Westbahnhof in Vienna on 27 August where the iconic store is celebrating one year since its opening, and forty-five years of IKEA in Austria. Learn how to make famous Viennese biscuits – vegan style, join an upcycling workshop, and see the live opening of a new curated shop within one of the store’s famous cubes.
IKEA Xuhui, Shanghai takes the lead on 28 August where they are gearing up for twenty-five years of IKEA in China in 2023. Viewers will be treated to a visit to the homes of two home furnishing co-workers with a passion for handicraft and homemade food. They will show how to organise tools and materials for crafting, as well as how to make wall decorations from zero and finally how to make plum wine.
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