National, 24th January 2025: Ample Group, a pioneer in retailing premium global brands and the force behind Imagine by Ample – Apple’s Premium Reseller, has launched an exciting regional campaign, “Ente Keralam, Ente Imagine” (My Kerala, My Imagine). This initiative celebrates the heart and soul of Kerala while inviting customers to explore Apple’s innovative products in a way that feels deeply personal and culturally resonant.
With 12 stores spread across 7 cities in Kerala, Imagine has been redefining unmatched Apple experiences in the state. “Ente Keralam, Ente Imagine” deepens this connection by embracing Kerala’s cultural heritage, bringing Apple’s premium technology to the people at affordable prices.
Imagine offers customers the opportunity to experience Apple’s innovation at pocket-friendly prices. With easy, no-cost EMI options, customers can own the iPhone 16 for as little as ₹53/day* or the sleek MacBook Air M3 for ₹107/day*, making premium technology more accessible than ever before.
Partha Sarathi Bhattacharyya, Chief Business Officer of Ample, added, “At Imagine, we believe in making world-class innovation accessible while staying deeply rooted in the communities we serve. Through this campaign, we are bringing Apple’s transformative technology to Kerala at affordable prices, reaffirming our commitment to delighting our customers.”
The “Ente Keralam, Ente Imagine” campaign is a celebration of Kerala’s timeless legacy and vision for the future. It invites every Keralite to experience the finest of Apple, paired with Imagine’s unmatched customer care, ensuring each interaction leaves a lasting impression of warmth and value.
Key initiatives include:
- Regional print ads, cinema, and radio campaigns that draw inspiration from Kerala’s cultural ethos.
- Striking hoardings across Kerala’s highways that embody the state’s traditions with the campaign’s distinctive branding. If you spot one, Snap a picture and tag @imaginebyAmple on Instagram to join in on the celebration.
- Experiences that are thoughtfully designed to create personal and lasting connections that go beyond just transactions.
Neha Jindal, Chief Marketing Officer at Ample, shared, “Our connection to Kerala goes beyond business – it’s about honouring its culture and spirit. ‘Ente Keralam, Ente Imagine’ is a celebration of where tradition meets technology, and at Imagine, we aim to offer not just products, but meaningful experiences that build lasting relationships.”
By blending cultural storytelling with accessibility and innovation, this campaign underscores Imagine’s commitment to delivering not just technology, but meaningful experiences that leave a lasting impression.