Mumbai, India, 4th October 2024 – Informa Markets in India (IMI) launched its highly anticipated corporate AV film, ‘MILAN,’ marking a bold progression from its previous brand film released over nine years ago. Aligned with IMI’s Festivity of Business Campaign and celebrating the organization’s 18 years of excellence in fostering business connections and industry growth, MILAN captures the essence of evolution and opportunity in today’s business world. The grand unveiling at The St. Regis, Mumbai, brought together industry leaders, promoting collaboration and innovation.
The AV reflects IMI’s aspirations for the next decade, portraying the company as a trailblazer in connecting businesses and inspiring the next steps in their growth. The central message of ‘Starting the Right Conversations’ showcases IMI as the key enabler of opportunities, driving businesses toward the future by fostering impactful connections. It resonates emotionally, urging businesses to explore new possibilities and opportunities.
Set in a sci-fi-inspired world expo, the film transports viewers from a barren desert to a futuristic, bustling expo of endless possibilities. The transition symbolizes the journey of businesses from struggling in hostile environments to thriving with the right connections. The visually stunning world is brought to life with holographic displays, neon elements, and floating structures, emphasizing India’s readiness to embrace the future.
Rooted in Indian culture, the AV maintains its ‘Indian flavour’ with vibrant contrasts in costumes and a scene-stealing woman on a Chakda motorcycle, embodying IMI’s fearless approach to innovation. The film speaks to a demographic of late 20’s to 40’s entrepreneurs with a commitment to building Future India. Older audiences will feel a sense of pride in seeing India on the global stage.
MILAN was brought to life by a powerhouse team, led by Creative Director Prateek Sethi of Trip Creative Services, known for his work across major campaigns and animated series. Filmmaker Himadri Mandal added a layer of storytelling magic, while Kabir Bedi’s narration lends gravitas to the entire production. Other notable contributors include Shruti Mhatre (Costume Stylist), Oankar Chavan (Director of Photography), and Rahull Raut (Sound Designer). The star-studded cast features Vedieka Dutt, Neel Samarth, and Lovedeep Sharma.
The narrative follows two friends lost in a desert – a metaphor for struggling businesses until a good Samaritan, representing Informa Markets in India, guides them to a vibrant carnival of opportunities.
The AV is a visual spectacle, using a mix of CGI, VFX, and holographic technology to create a larger-than-life world that symbolizes the future of India. The film aims to inspire businesses to explore uncharted territories and become a part of the myriad platforms IMI provides.
With this AV, Informa Markets in India invites companies, both established and emerging, to join a universe of opportunities. The film highlights how IMI helps businesses form the connections that build relationships and unlock endless possibilities.
Mr. Yogesh Mudras, Managing Director of Informa Markets in India, (IMI) stated, “As India’s leading B2B event’s organiser, we are dedicated to fostering connections and driving innovation in a nation poised to become one of the top three economic giants in the next decade. With a thriving start-up ecosystem ranked third globally, we are well-positioned to harness this momentum. Our Festivity of Business campaign creates unparalleled opportunities for networking and collaboration across diverse industry sectors.
This year marks our 18th anniversary in the Indian market, and our new corporate film encapsulates our journey and evolution. It showcases our commitment to building purpose-driven relationships and supporting businesses at every stage. By illustrating our impactful role in the exhibitions industry, it reinforces our mission to elevate India into a premier exhibitions hub, fueling business growth and enhancing our trade landscape.”
Mr. Nabjeet Ganguli, Chief Marketing Officer (CMO) of Informa Markets in India, commented, “The release of ‘MILAN’ vividly portrays our vision for the future of business connections, crafted with immense thought and care. By centering our narrative on ‘Starting the Right Conversations,’ we aim to illustrate how Informa Markets empowers businesses to evolve and seize new opportunities in an ever-changing landscape. This film encapsulates the essence of our mission—fostering meaningful connections, striking the right conversations and cultivating profitable relationships that lead to sustainable progress. We invite all stakeholders to join us on this transformative journey, where collaboration, innovation, and dialogue become catalysts for growth.”
Mr. Prateek Sethi, Creative Director, Trip Creative Services, Trip Creative, said “Milan was a hallmark campaign in our portfolio. We were excited to partner with Informa Markets in India, India’s largest B2B exhibition organizer. Under the leadership of its Managing Director, Mr. Yogesh Mudras, the Marketing team led by Mr. Nabjeet Ganguli, and the various teams at Informa Markets in India, exciting initiatives were brought to life! Through this campaign, we showcased their expertise in live media and market intelligence, while our creative efforts focused on driving impactful results for our valued clients through the integrated teamwork. This milestone marked a significant step in our growth journey. Moreover, we successfully strengthened the connection between Informa Market’s brands and their audience, while also enhancing our portfolio.”
The ‘Festivity of Business’ campaign pays tribute to India’s economic triumphs and burgeoning global influence.
Experience the essence of Milan – our hallmark campaign – through our corporate film.
