Kotak Mahindra Bank has announced the release of its ‘Unbelievably Low’ home loan interest rate, a digital and social media campaign. Established in 1985, Kotak Mahindra Group is one of India’s largest financial services conglomerates.
Kotak Mahindra Finance Ltd. (KMFL), the flagship company of the group, obtained a banking license from the Reserve Bank of India (RBI) in February 2003, becoming the first non-banking finance company to be converted into a bank in India – Kotak Mahindra Bank Ltd.
The Bank has four Sustainable Business Units throughout urban and rural India that cater to retail and corporate clients. They are Consumer Banking, Corporate Banking, Commercial Banking, and Treasury.
Concentrated India, diversified financial services, is the foundation of the business model of Kotak Mahindra Group. Inclusive is the bold vision that underlines the growth of the Group, with a host of products and services designed to meet the needs of the unbanked and insufficiently banked. Kotak Mahindra Bank Ltd has a national footprint of 1,602 branches and 2,550 ATMs and branches in GIFT City and DIFCC as of September 30th, 2020. (Dubai).
The campaign, conceptualized by Tonic Worldwide, comprises a list of three videos that will be played in different languages across digital and social media platforms. The videos make up part of the multimedia campaign, which covers eight-language radio, outdoor, social and digital forums.
The campaign focuses on the reason No. 1 for buying a Today’s home- Kotak home loan rates start at 6.75%*P.a., one of the lowest rates in the market for home loans. The pandemic of COVID-19 has made people realize the need for homes that are larger and more comfortable. Since everyone is usually there, at home, every member of the family requires their own space. The aspiration of owning one’s dream home can now become a reality with home loan interest rates at a multi-year low.
Elizabeth Venkataraman, Kotak Mahindra Bank Joint President, Consumer, Commercial & Wealth Marketing, told reporters, “The pride and joy of owning the home”
One’s dreams are unlike anything else. It can, however, be a dream too far for many. And now, with Kotak, the dream is within reach of home loans offering an “unbelievable” rate of 6.75 percent * p.a. There are a variety of reasons why this is the right time to buy a home, but 6.75% is Reason No. 1.
Kotak Mahindra Bank Ltd (Kotak) has announced interest rates for home loans at 6.75 percent * p.a. With the impact of November 1st, 2020.
Kotak Home Loans features are:
- Starting at 6.75% * p.a. loans on the balance transfer and home
- Good looking rates for both the segments of salaried and self-employed clients
- Quick online penalty for Kotak Digi home loans and simple documentation
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