Because of the wide spread of the COVID-19 virus and the subsequent quarantine, companies have been forced to reconsider how they can connect with and interact with their target audiences. To fast forward to the present day, after two years, businesses have begun transitioning to a hybrid working mode, and new markets have opened. However, consumers have realised that studying, shopping, watching movies, and completing their work online is simpler, so they do not leave their homes as frequently. These so-called “new-age customers” follow the most recent developments through digital channels and use those channels to meet their requirements.
The factors that have contributed to the expansion of digital marketing in India
Because this is not a fad, digital marketing has emerged as an indispensable component of 21st-century marketing strategies and is not going away soon. This shift in consumer behaviour, which was already trending toward an increasingly online and virtual world, was simply accelerated as a result of the pandemic. It is not the only reason for the surge in the number of digital marketing activities in India.
The demand for digital advertising on electronic mediums has increased, which has, in turn, had a cascading effect on digital marketing. This demand has been driven by increased internet penetration and mobile data usage. The sales of smartphones are anticipated to reach 38 million units in the first quarter of 2022 in India, making it one of the largest markets for smartphones worldwide (Counterpoint Research). According to DataReporting, the country is the world’s second-largest online market, with 658 million internet users, which is equivalent to 47 per cent of the population. These internet users spend several hours weekly on various digital platforms and social media.
Emerging Digital Marketing Trends
It has become necessary for companies to implement digital marketing strategies to enable customers who prefer to shop from the convenience of their own homes to take advantage of newly introduced products and services as well as existing discounts. I am observing the emergence of a few distinct trends directly from this change in consumer behaviour.
5G: I do not doubt that we will see 5G become mainstream in the coming year. This will bring a plethora of benefits, including an increased capacity for delivering new content and the ability to have one-of-a-kind experiences at an incredible rate. I have no doubt that the development of 5G technology in India, which the government of India is also supporting, will be an important component that will drive the journey toward digital transformation that is currently underway in India.
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