The campaign will be launched in various languages across India, with digital serving as the main mode of communication.
The South Indian Bank (SIB) has just begun a nationwide multimedia promotion titled “Trust meets technology since 1929.” SIB is attempting to position its own as a contemporary, tech-savvy banks through this promotion. The ad is aimed at teenagers. “They’re the new consumers we’re targeting,” says Azmat Habibulla, SIB’s chief marketing officer. “When it comes to millennial viewers, we need to comprehend how they speak as well as think, which differs greatly from previous generations.” The younger demographic of today consumes content in a very different manner. As a result, an advertising campaign or a company that they would be drawn to a brand with a mission.” The campaign employs the analogy of professional car racing to convey the bank’s strength; it employs cutting-edge financial technology as well as blends this into its ethos of “Legacy and Trust.” The campaign will be launched in multiple languages throughout India, with digital serving as the main mode of communication. “Our marketing and communication strategy went through an important shift with an enormous emphasis on technologically and digitally enabled marketing,” Habibulla says of the marketing strategies. Personalized and responsive material, product positioning based on user personas and preferences, and customer nudges via contact channels are all examples of customer nudges. We continually embrace tools that allow mass personalization and are increasingly visible in a variety of new age media.” “In the last few years, we have begun pursuing information-driven campaigns using statistical techniques like predictive analysis and propensity analysis for our campaigns,” SIB says of its digitally savvy customers. The imagery is sure to strike a chord with both young and elderly people, who have a liking for technology and promote a sense of commitment. This campaign seeks to reach out to India’s youth. “Our PAN India business campaign will center on our primary qualities of trust and technology,” says the company. Habibulla went on to say. South Indian Bank’s chief marketing officer, Azmat Habibulla, stated, “At South Indian Bank, we wish to offer ourselves to India’s young consumer base and allow our devoted clients to adopt new technologies.”
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