Bajaj Consumer Care Ltd recently begin Bajaj Almond Drops soap to tap into the ₹20,000-crore soap market in Intra. Commonly, the company is concentrated on the ₹13,500-crore hair oil market, where it has 65% supremacy in the light hair classification.
In the backdrop of enlarging its contribution to skincare and haircare, we declare to Jaideep Nandi, Managing Director, Bajaj Consumer Care Ltd. Here are some specialists from the interview:
While FMCG companies are dealing with expansion, what is the idea behind launching this new portfolio at this time?
There are two things presently hitting the FMCG companies. One is the unparallel inflation that we have seen over the last five to six quarters. On the other hand, the consumer urging, especially the agrarian demand, has been a minute weak.
However, overall, if you see the Indian economy, there is no as oppression such. Yes, at this moment, non- returnable income is an issue, but I don’t think these are long-term matter.
We are full of hope that the demand will return and we will be ready for the next stage of growth. Currently, the gaps may be a little lesser because of the increase in our marketing expenditure, but we will be there as the demand approach, not just with Almond oil but with a bouquet of products.
How are you planning to hold your strength in the haircare classification to the personal and skincare category?
The light hair oil grouping that we are in fix at 2k crore, but the general hair oil category is 13.5K crore, and we have launched the amla and the coconut bag too and now we play a larger bit in the 13K crore hair oil category.
We also wanted to purchase the name ‘almond drops’ in the skin care and the unique care. However, we desire to act towards this with a little bit of care as these are categories where we don’t have skilled expertise.
So, we wanted to be very sure that we have the fair to get into it. We did a nine-month survey with consumers over the country to realize the sort of products they would like to see. And now we are planning not too many products in the skincare and unique care categories.
One of our key dissimilar is the ‘almond drops’ remember, and it clearly stick out in the mind of the customer. Also, we have a huge distribution network that will help us stick out.
Follow and connect with us on Facebook, LinkedIn & Twitter.
