Freecharge is an online payment platform that is a subsidiary of Axis Bank Limited. Customers across the country use Freecharge to make various online payments including DTH, Metro recharge, etc. They launched a new campaign featuring comedian Rahul Dua for the brand’s user awareness for mutual funds.
The campaign addresses concerns related to mutual funds investment products. Freecharge was founded in 2010, and the services are available across the range of financial categories. Freecharge has launched mutual funds in the last year, which makes people invest more. Along with mutual funds, they also introduced financial products like a credit card, digital gold, insurance, etc.
“Our offerings have always focused on convenience and simplicity. We also focus on products that are most relevant to the digital natives and support their needs and wants. We saw a huge opportunity in the mutual fund category where customers do have an interest but hesitate to invest because of many reasons.” said Siddharth Mehta, CEO of Freeharge.
This campaign aims at pointing out the risk factors which are included in the mutual funds. Stock trading is considered risky, in that case, mutual funds investors can decide their risk level too. Many of us are not aware of it and this ends up missing out on the opportunity to invest in mutual funds. So a person like Rahul Dua who is a comedian can easily make people understand what all are the risk and how to invest in mutual funds.
In this current market, the trend in investing in mutual funds is on increasing. The main factors offering to this are a wide variety of product offerings, including tax savings, liquid, equity, and good returns. In Freecharge they are aiming to simplify the purchase decision for consumers by offering a clutter-free online purchase flow.
During this pandemic, people have changed the way they work or consume. Many of us are sticking to the social distancing mandate so usually who was sitting at home may search for the ways how they can earn from home. Mehta claims that the platform has seen an increased interest in mutual funds and digital gold investment. He credits this to digital adoption, spurred by Internet penetration, which has gained momentum and is likely to continue.
